COMMENT: Steve Butterworth, CEO of Neighbourly, argues the case for localisation as a means to both recover from the pandemic and reduce the inequalities it exposed
Comment: B Lab UK’s Chris Turner explains why more than 550 companies and the Institute of Directors are backing a campaign to put people and planet on equal footing with profit in the UK
When customers feel vulnerable, they are more inclined to scrutinise brand messages. Communicators need to adopt different strategies to avoid eroding trust, says leadership consultant Kellie Cummings
Mike Barry of A Blueprint for Better Business outlines how companies can convert the management-speak of ‘purpose’ into action that contributes towards building a more resilient, equal and healthy society on the other side of the pandemic
King’s Business School’s Dr Gabriela Gutierrez-Huerter O studied one multinational company to find out how faithfully sustainability policies set by head office are followed in its operations around the world
Ben Hayman of brand purpose consultancy Given says companies can and should be prepared to take stands on issues such as racism, but only if their messaging is authentic and credible
Chris Humphrey and Emma Macdonald, authors of Culture by Design, highlight the pivotal role HR plays in translating purpose into something that can be seen and felt by customers
Sustainly founder Matthew Yeomans argues that the Global Goals offer a golden opportunity to rebuild trust with customers, society and governments – but integrating them into corporate reporting is key
On the eve of a tense AGM this week, the Unilever CEO sits down with Ethical Corporation’s editor Terry Slavin, and dismisses any idea he is preparing to step down
Brunswick partner Lucy Parker interviewed senior UK business people about the challenges they face in delivering long-term value as part of the British Academy's Future of the Corporation project. Martin Wright reports
Lindsay Hooper of the University of Cambridge Institute for Sustainability Leadership introduces a new model to help companies embed purpose-driven leadership from top to bottom
Ben Hayman of brand purpose agency Given argues that the consumer goods giant’s ultimatum that it will pull advertising from platforms that publish toxic content plays well with parents, but shows the challenges of delivering 'purpose' in a digital world
Rosie Warin of Kin&Co says with more than half of workers saying their companies’ marketing does not reflect reality, firms put themselves at risk if they don’t make hard changes internally first