Engaging marketing teams to integrate sustainability into business processes and the overall marketing strategy, necessary if your company wants to create positive change and be a responsible business.

This session will teach you successful ways to:

  • Engage with marketing departments to see where sustainability fits in communications

  • Link sustainability more to brand messaging to influence behaviour change

  • Simplify messages to create consistency

  • Target fewer focus areas to create real engagement in the business

Speakers:

  • Rupert Maitland Titterton, Communications, Public Affairs and Sustainability, Kellogg's Europe

  • Mark Davies, International Director of Sourcing, The Body Shop

  • Janu Ramchandani, Carbon Reporting Expert, Bergen-Energi

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Responsible Business Summit 2016

June 2016, London

EthicalCorp’s flagship event features 12 CEOs, 50+ speakers and over 400 attendees all debating how business can create a positive impact through smarter, more sustainable business strategy

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