This video case study explores the interrelations between business goals and corporate supply chain strategy, and how and why these two are complementary to one another.

In this 15 minute conference case study Jeremy Rowe, managing director South East Asia, Middle East at AkzoNobel, outlines how he and his colleagues utilising an effective traceability strategy to identify the origin of raw materials and the opportunities that this brings.

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Responsible Business Summit Asia 2016

May 2016, Singapore

Leverage value chain opportunities and minimise supplier risks to ensure business longevity

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