Angeli Mehta assesses the challenges ahead as the UK retail industry embarks on the journey to remove single-waste plastics by 2025 with a focus on 'on the go' recycling
The recent launch of JUST Water, a water bottle made from 82% renewable materials, in 800 Boots stores is the latest development in the UK retail industry response to growing consumer pressure to end plastic waste.
Billed as "mostly from plants”, JUST’s water bottle is made from FSC-certified paper, lined with a thin layer of aluminium and plastic film. The plastic in the cap and shoulder of the bottle are made mainly from sugarcane.
JUST Water’s packaging starts its journey in a flat roll made by its parent company JUST Goods, a US-based B Corp founded by actor Will Smith and his son Jaden. It then gets folded into shape when filled with spring water at its UK bottling partner’s plant in Northern Ireland.
The pack can be recycled widely in UK local authority collections, but JUST Water company suggests that, with care, it can be reusable. It will hope the “on-the-go” consumers who buy their bottles at Boots will do just that.
JUST Water’s launch comes after Boots and 67 other retailers, brands, makers of packaging and waste and recycling companies signed the UK Plastics Pact earlier this year, setting a voluntary target...