Diana Rojas charts a year in which Interface hired lobbyists for the first time, Patagonia filed a lawsuit against the federal government and the We Are Still In coalition grew to 2,500 members
Holiday shoppers on outdoor goods retailer Patagonia’s website earlier this month could not miss the stark black and white message on its homepage: “The President stole your land…. This is the largest elimination of protected land in American history.”
The webpage protest, in response to the Trump Administration’s announcement it would shrink two national natural monuments – Utah’s Bears Ears and Grand Staircase-Escalante National Monument – culminated a year of activism on the issue by the company. Patagonia then announced it would sue the federal government.
“Protecting public lands is a core tenet of our mission and vitally important to our industry, and we feel we need to do everything in our power to protect this special place,” wrote Patagonia CEO Rose Marcario in Time Magazine.
The Trump Administration has sent a siren call to American corporations tempting them into a race to the bottom. Thankfully, some have recognised that their long-term viability demands a race-to-the-top approach to globalism
The response from the Republican Party took aim at Patagonia – and its customers. The House Committee on Natural Resources tweeted a mock-up of the Patagonia homepage: “Patagonia Is Lying to You – A corporate giant hijacking our public lands debate to...