Read on for insight into the CR analysis Ethical Corporation subscribers will receive in the February edition.

The country briefing for February’s issue will review the overall picture of corporate responsibility in China.

Written by Paul French, Ethical Corporation’s China editor based in Shangai, the briefing will feature an overview of the history of sustainable business in China and how it differs from other countries. There will be a review of the big corporate issues in the country with case studies of the companies that are leading the way in responsible business. Plus there will be an analysis of the role of NGOs and business associations as well as the influence of the Chinese government and its national policies on sustainable business.

The first in-depth feature in February’s strategy and management section will provide a comprehensive guide for anyone looking to further their career in sustainable business. There will be plenty of useful tips as to where the best new jobs are advertised, and some straightforward advice about how to get on the short list for the positions that aren’t advertised.

The second section features an essay from the writers of the recently published paper ‘The Impact of a Corporate Culture of Sustainability on Corporate Behaviour and Performance'.  Leading academics Robert G Eccles, Ioannis Ioannou, and George Serafeim answer the question: Is there an optimal degree of sustainability?

The first of two features this month reviews carbon trading schemes. Carbon markets expert Jane Burston gives her analysis of the various carbon trading schemes that have been established worldwide, how well they are working and what this means for the next generation of carbon markets.

The second feature examines the Durban climate conference and its implication. Will the Durban Platform agreement really lead to the binding agreement that most experts agree is required? Does the Platform have both the influence to agree and impose what really has to be done?

The EthicsWatch section will firstly focus on a new report on child labour from Maplecroft and who the worst offenders are. It will consider whether brands and companies need to tighten up their child labour prevention policies.

EthicsWatch also examines the recent flurry of activity on the “evils” of executive rewards and pay. The article reviews how executive pay is calculated and how standard practices have changed over the past few years. It then highlights the state of play for best practice in executive rewards and pay and whether there are intended consequences of transparency in remuneration and rewards. In March there will be a follow up management briefing on sustainable remuneration and compensation.

The third section in EthicsWatch reviews the latest annual MIT Sloan/Boston Consulting Group Sustainability and Innovation Global Executive Study, which suggests that corporate sustainability is “at a tipping point”. The article will highlight the report’s main findings, key trends identified within the report plus contain company reactions to the findings.

Finally, The EthicsWatch section will look at how campaigning NGOs are successfully using new media techniques and a company by company approach to create change. Using both the Forest Ethics and Chiquita case plus the Facebook and Greenpeace example, the story will highlight how the company by company approach works. It then considers the processes involved that cause a company/activist relationship to switch from confrontation to cooperation. When does this work, and what are the circumstances where it would not?

In February’s review sections, the latest sustainability reporting from Electrolux and Sky will be analysed, as will the best new books and academic papers.

Continuing the series of CEO interviews, and giving a financial markets perspective on business ethics, Anthony Belchambers from the Futures and Options Association is next in the Ethical Corporation hot seat. Plus, as always, they’ll be the usual contributions from the regular columnists: Jon Entine, Mallen Baker, Paul French, Peter Knight and Brendan May.

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Editorial: Ian Welsh

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