…Are just some of the things that subscribers to Ethical Corporation magazine will be reading about in the November edition.
London 22/10/10
The Country Briefing for the next issue will review the overall picture of corporate responsibility in the Netherlands. There will be an overview of the history of CR in the Netherlands and how it differs from other countries.
There will be a review of the big CR issues in Netherlands. The briefing will include case studies of at least three companies that are leading the way in responsible business. Plus there will be an analysis of NGO and corporate viewpoints as well as the influence of Netherland’s government and its policies on sustainable business.
In the Strategy & Management section Exxon Valdez will be the focus of our next instalment of classic corporate responsibility stories. First we look at what happened in Alaska in 1989, and question who was to blame. Next the article reviews the reaction of Exxon at the time, and then the improvements made to safety as a result of this. Finally, the article looks at the parallels from this accident’s legacy with more recent oil industry incidents, including Deepwater Horizon.
The second instalment in this section looks at Business Associations, and specifically CSR Europe. Initially the article looks at why CSR Europe was set up and how its goals have changed. The article then looks at whether it provides value for members and what members think of CSR Europe. Finally the piece considers the areas of controversy, specifically links with government/business/others that may or may not be inappropriate.
This issue's 10-page Special Briefing will look at reporting and the ways to report effectively. The first chapter considers basic impact assessments and the kind of studies that: Rolls Royce, SAB Miller, Unilever, Heineken are conducting and why. Next the briefing reviews and analyses ‘real-time’ web based reporting and engagement and the arguments in doing so. What are the best procedures, how is this form of reporting evolving, what is the accountability are all things discussed with case studies of Produceworld, Guardian and Timberland.
The third part of the Reporting Special Briefing considers targeted, segmented stakeholder communications designed to encourage conversation. It focuses on how to decide who to target and what is the best way of communicating to the different stakeholders. Finally the briefing considers how companies can integrate their reporting into more mainstream marketing and communications. It reviews how Sky and Timberland have supported public debate through their debate series and blog respectively. This section also reviews how certain companies have been caught greenwashing, ie GM, Finnair.
Our EthicsWatch section will firstly focus on US alien tort act and how a US court has ruled that the US alien tort act doesn't apply to corporations acting without the US. This is a blow to campaigners who had used it to impose accountability on companies overseas.
Next it delves into the Montreal agreement on refrigerants and how CFCs and HCFCs are being replaced by substances that could be just as damaging in terms of their global warming potential.
The third section looks at how the new US Securities and Exchange Commission rules will make it easier for shareholders to exercise greater control over company management. The new rule will help shift the management-friendly, CEO-centric bias of the US corporate governance system, and bring US practice more into line with the international mainstream. Finally there will be analysis of the Carbon Disclosure Project Global 500. What are the headline results of the report? Why are the leading companies now addressing the climate agenda? What are examples of best practice?
The corporate responsibility report Review section will look at Diageo and Telefonica.
As always we’ll have the usual Academic news, Book reviews and of course there are contributions from our regular columnists; Mallen Baker, Paul French, Jon Entine and Peter Knight.
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