Southwest Airlines on how they use social media to enhance their

Southwest Airlines on how they use social media to enhance their brand, respond to crises and manage their reputation

May 2, 2012

Linda Rutherford, VP of PR at Southwest Airlines, speaks with Nick Johnson on how Southwest Airlines uses social media to manage their brand reputation plus gain insight into their customers and the travel business.

This interview was conducted before Ethical Corporation/Useful Social Media's reputation preservation and crisis management conference, held in New York on March 5-6 2012

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Southwest Airlines on how they use social media to enhance their brand, respond to crises and manage their reputation