Oct 29, 2016
Brand trust can do more for increasing sales than added promotion, but trust takes a long time to build and a short time to lose
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Discuss the difference between PR and CR and the vital role that collaboration can play
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Hear how Vodafone’s approach of aggressive transparency on critical issues is can protect and enhance reputation
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Understand how trust plays a role in the e-payment industry and how Worldline are using their TRUST2020 program to promote trust with their stakeholders
Justine Harris Head of Corporate Transparency, Vodafone Group
Sebastian Mandron Corporate Social Responsibility Officer, Head of Transformation & PMO, Worldline
Moderator: Liam Dowd, Managing Director, Ethical Corporation