01/01/1970 - 01/01/1970

Nordstrom Cares: Care-free or careless reporting?

Nordstroms web-based continual reporting model needs refinement

Before the Global Reporting Initiative injected rigour into corporate responsibility reporting, companies erred on the side of PR-heavy greenwash.

A quick look at US retailer Nordstrom’s latest offering could lead you to believe we are heading back to the bad old days. Or are we?

Nordstrom has more than 200 stores in 28 US states. It stocks hundreds of brands, among them reputable, high-quality labels such as Diesel, Hugo Boss and Ugg. Nordstrom also sells a small suite of own-brand products. It has a significant online presence, and is a revered name in US retail.

The company’s new corporate responsibility website, Nordstrom Cares, is dominated by news and feature stories relaying responsibility efforts across the company. There’s little of the detail that has come to characterise regular corporate responsibility reports. Pieces that add authenticity and transparency – stakeholder voices, admissions of shortcomings, and challenges – are missing. The...

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