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CRWatch, a roundup of recent business sustainability news – February 2013

Real recycling from H&M, flooring from fishing nets and Starbucks’ reusable coffee cup

Shopping now a two-way process

H&M launches clothing take-back programme

According to the US Environmental Protection Agency, the average American generates roughly 725kg of rubbish a year, a large portion of which could have been repurposed.

In an effort to reduce the waste in the US and elsewhere, retailer H&M is launching the Global Clothes Collecting Initiative, the first such programme by a fashion company to collect used garments from any brand in H&M stores and recycle them into new items. It will operate the scheme in 48 markets.

H&M tested the initiative back in 2011 in its Swiss stores, working in partnership with I:Co, which collects the used clothing and upcyles it into practical industrial products such as cleaning cloth, paper, insulation and textile fibres.

Anna Eriksson at H&M says that because the pilot proved a success, the company decided to take it global, with plans to begin rolling it out shortly.

In exchange for their good...

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