For all the talk of putting stakeholders first, companies seem incapable of meeting their expectations. A conveyor belt of corporate crises has been the regrettable result

Oscar Wilde was a renowned optimist. “One can survive everything nowadays,” he once said, “except death.” Corporate communications folk, pay heed. Staple it as a motto on your office door. Burn it onto your brain. You’ll need it.

Optimism is a powerful impulse. It’s what pushed many unlucky PRs to...

This content is premium content, and only accessible to Subscribers. Please log in to view the content - or subscribe here.

For a free two week trial to Ethical Corporation, please click here.

Subscribe to read: Corporate Reputation Briefing Part 1: Masters of crisis mismanagement

Login

Subscribe

Trial

Already a subscriber? Login using the fields below.

To get access to this content, become an Ethical Corporation subscriber today.

Subscribe and join the likes of:

Subscribe here

If you haven't done so already, you can take out a complimentary, no-obligation 2 week trial to Ethical Corporation's subscription services.

Sign up here

Please note: if you've previously taken advantage of the 2 week trial, you won't be able to sign up again.

Close popup


The Responsible Business Summit 2013

May 2013, London

Europe's largest and most acclaimed CSR summit. Featuring 500+ attendees 50+ speakers including; CEO of BUPA, Executive Editor of Greenpeace and Executive Editor of the Economist

Related Reads

comments powered by Disqus