Successful global companies are involving all employees from senior management down to shape their community investment strategies

Successful global companies are involving all employees from senior management down to shape their community investment strategies

A key strategic question for community investment in any company is how this activity should be structured and managed. This is particularly relevant in multinational companies, where different business environments and social contexts create challenges.

Companies can structure their community investment in one of two ways. They can let the focus for community investment come from employees on the ground or from the top of the company, either globally or locally. While companies covered by the research in this report tend to emphasise one of these approaches, none relies on one exclusively; rather, they employ a mixture of approaches.

A number of the companies surveyed set the direction of their community investment centrally. This provides a structure for programmes throughout the different countries of a business’s operation.

Business relevant

At IBM, community investment comprises a small number of large scale global programmes applying the company’s technology skills to social needs that are relevant to the business, such as education, healthcare research and environmental management. The approach reflects a strong belief that IBM can have more of an impact through large-scale activity than smaller scale initiatives developed and...

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