Fertility benefits, access to toilets, clean energy campaign and sustainable food

Facebook and Google add egg-freezing benefits

Silicon Valley giants Facebook and Google are upping the ante on employee benefits by adding coverage for their female employees’ egg-freezing procedures. Oocyte cryopreservation, as the procedure is known, runs a hefty price tag at about $10,000 per session, plus additional fees for annual egg storage.

Facebook started to offer coverage for the procedure back in January under its surrogacy benefit, while Google will begin to include it as a fertility benefit in early 2015. Both companies will cover up to $20,000 in costs. Time will tell whether the benefit really appeals to women, and becomes a more commonplace offering to attract and support top-tier female talent and improve workforce diversity.

Fertility benefits for female talent
 

Unilever ramps up sanitation support

As part of its Sustainable Living Plan, Unilever has announced the company’s first target on sanitation to help 25 million people gain better access to toilets by 2020. More than one third of the world’s population live without access to adequate sanitation, which adversely affects global health, education, and economic development.

The personal and culturally sensitive nature of toilet behaviour has also made sanitation one of the hardest issues to resolve. In fact,...

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Subscribe to read: BrandWatch – November 2014

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Facebook  fertilisation  google  renewable energy  sanitation  solar power  Unilever 

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