Big business on the sustainability offensive
There is a growing trend for big companies to use sustainable concepts as core business drivers
For decades, many companies have typically responded to sustainability challenges by pursuing incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence.
Despite the uncertain economic outlook, leading international companies across diverse sectors are investing heavily in sustainable products and services. Others are making cross-industry partnerships to develop next generation products such as the elusive mass market electric car.
Some are even enhancing their business models through mergers and acquisitions that seek to address, and capitalise on, sustainability trends.
The big challenges
What is driving this marked shift in approach? In our view, it is not just a focus on marketing or corporate social responsibility or even the need to manage costs and improve efficiency. Instead, leading companies are demonstrating a growing belief that their future profit and growth will be tied to how effectively...
For a free two week trial to Ethical Corporation online, please click here.