There is a growing trend for big companies to use sustainable concepts as core business drivers

For decades, many companies have typically responded to sustainability challenges by pursuing incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence.

Despite the uncertain economic outlook, leading international companies across diverse sectors are investing heavily in sustainable products and services. Others are making cross-industry partnerships to develop next generation products such as the elusive mass market electric car.

Some are even enhancing their business models through mergers and acquisitions that seek to address, and capitalise on, sustainability trends.

The big challenges

What is driving this marked shift in approach? In our view, it is not just a focus on marketing or corporate social responsibility or even the need to manage costs and improve efficiency. Instead, leading companies are demonstrating a growing belief that their future profit and growth will be tied to how effectively they respond to looming global challenges including resource scarcity, population growth, and climate change.

These challenges are very real. Feeding a global population of nine billion people in 2050 will require a doubling of present food supply, unless we find ways to boost farmers' production and reduce food waste.

Demand for...

This content is premium content, and only accessible to subscribers. Please log in to view the content - or subscribe here.

For a free two week trial to Ethical Corporation, please click here.

Subscribe to read: Big business on the sustainability offensive

Login

Subscribe

Trial

Already a subscriber? Login using the fields below.

To get access to this content, become an Ethical Corporation subscriber today.

Subscribe and join the likes of:

Subscribe here

If you haven't done so already, you can take out a complimentary, no-obligation 2 week trial to Ethical Corporation's subscription services.

Sign up here

Please note: if you've previously taken advantage of the 2 week trial, you won't be able to sign up again.

Close popup
business strategy  CR Strategy 

The Responsible Business Summit 2014

May 2014, London, UK

Make sustainable innovation add to your bottom line. 15+ CEOs and C-Suite from leading multinationals plus heads of CSR will discuss the future of sustainability

comments powered by Disqus