The Ethical Corporation Awards 2012
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Analysis: mainstreaming sustainability – More than a wing and a prayer
The convincing business case for sustainability is still proving elusive, a new report finds
One of the buzz topics in business management in the past few years has been how companies are “mainstreaming” sustainability: treating environmental and social issues as part of their “core” business, rather than just as public relations or corporate responsibility concerns.
The third annual study finds increasing commitment to sustainability, with two-thirds now saying a sustainability strategy is “necessary to be competitive”, up from 55% in 2010.
But not all the companies interviewed could rationalise their activities in straightforwardly business terms.
Companies increasingly see innovation and competitive advantage as drivers for sustainability, alongside longer-standing reasons like cost reduction and reputation, according to Ingrid von Streng Velken, global manager of BCG’s sustainability initiative.
But by no means is that true across the board. Only 31% of respondents said they are...
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