A new barometer of corporate practice finds movement in the right direction
New research shows that 60% of companies have a senior executive leading corporate citizenship, a 74% increase since 2010, with one-third of these directly reporting to chief executives. The Boston College centre for corporate citizenship’s Profile of the Practice report also finds that virtually all companies now set aside an annual budget dedicated to corporate citizenship, compared with 81% in 2010.
“The evolution of today’s social media is driving higher demand for greater transparency,” says Karen Hoff, the report’s author. “These elements of competitive global business context make the management of the environmental, social and governance dimensions of business more crucial than ever.”
Boston College surveyed 231 companies on ESG, comparing corporate citizenship programme priorities, operational structures and business practices with a similar study in 2010. Along with transparency and competition, current and prospective employees are a new, significant target for today’s corporate citizenship efforts.
“Resources available for participation in external corporate citizenship professional development programmes have increased by two and a half times since 2010,” Hoff says. “45% of companies indicate retaining employees is one of the top business goals to achieve through their corporate citizenship efforts. More than 40% include improving ability to attract employees among their top three...
May 2014, London, UK
Make sustainable innovation add to your bottom line. 15+ CEOs and C-Suite from leading multinationals plus heads of CSR will discuss the future of sustainability