14:00 - 15:15Track One

Data Gathering

Data gathering. Quite simply, it's one of your most important - and frustrating - day-to-day challenges. But not any more... not after you signed up for this extremely helpful session!

How do you organise the data collection process to set up a report? How do you make it efficient and fast while still managing to get high quality data?

These questions and many others will be all be answered:

• Effective supply chain management: How to avoid gaps in the data collection and your report is accurate and transparent
• Climate change reporting without the hassle of unnecessary data: How to develop quantitative measures of your impact, and then channel the information effectively
• Overcome the challenge of data collection in a global company: Why engaging colleagues in CR should be at the core of your strategy - and how to manage it successfully
• Key Performance Indicators: How do you formulate them? And how can you tell they're accurate?
• How to assess sustainable development standards within your organization

• Danone, Jean Christophe Laugée, Sustainable Development Integration Director

Moderator: Rabobank Group, Dr. Olaf Brugman, Senior Manager CSR

14:00 - 15:15Track Two

Assurance: your best asset to offset reputational risk or an expensive add-on?

Assurance certainly reassures your readers on the truth and accuracy of your company's sustainability information. But then again, so does your stakeholder panel. It also gives you constructive feedback on how to strengthen internal systems and process gaps in your data. So should you be betting your money on assurance?

• An overview of internal audit, external verification and stakeholder panel meetings: which one is best suited for you?
• The readers' point of view: how does assurance influence their assessment of your report and why?
• Should you be integrating assurance in your risk management strategy or not?

• Nestlé, Hilary Parsons, Head of Corporate Affairs

Moderator: Ethical Corporation Institute, Pam Muckosy, Research Manager

15:15 - 16:30 Innovation: Make sure you're always one step ahead

Today's leading CR reports have morphed into a variety of formats. Motorola and Adidas, for example, have developed a short printed brochure to summarise their full report. While British American Tobacco displays an HTML version of its report and Virgin Media has published its CR report online, with links giving direct access to its key points. Would any of these formats work for your reports? Get up-to-date on the latest innovations - and what's just around the corner - in this enlightening session:

• The best of both worlds: Optimise the impact of your report by judicious use of paper and digital formats
• How can you profitably apply the latest developments in web technologies to your CR report?
• What's the best way to organize local vs. global data on the web?
• Creating a report that's visually engaging: What works? What should you avoid at all costs?

• Coca-Cola, Joe Franses, Head of Corporate Responsibility & Sustainability
• Sasol Limited, Stiaan Wandrag, Sustainable Development Manager

15:15 - 16:30 Employee engagement: Why your people should always come first

According to a recent survey, nine out of ten UK employees who are satisfied with their organisation's commitment to CSR have high levels of engagement. Can you confidently say the same about the people who work for your business? Are they fully aware of your CR strategy, or do they still perceive CR as some hazy form of philanthropy? Out of all your stakeholders, your employees are by far the best ambassadors of your company's CR values. Here's why they should be your primary audience, and how to engage them on your CR report and CR in general:

• Reinforce CR awareness by filling the gaps of their knowledge: How to establish a constructive dialogue with your employees
• Strength in unity: How to integrate their story into your report - and increase credibility at the same time
• Your CR Report as a practical business tool: show colleagues what's in it for them
• From a task to a way of thinking: Use your report to develop a CR culture from the inside out - and become a better business

• Microsoft, Sylvie Laffarge, Director of Community Affairs for Europe, Middle East & Africa
• Alliance-Boots, Richard Ellis, Group Head of Corporate Social Responsibility
• Standard Chartered, Marianne Mwaniki, Senior Sustainability Manager

17:00 - 18:15 The investor perspective: What do they expect from your report?

According to EIRIS, UK retail investors have already pumped over £5 billion into companies screened for good social, environmental and ethical practice. So how can you make investors aware of - and interested in - your organisation's commitment to CR? Get the answers you need straight from the source at this thought-provoking session:

• Go beyond the SRI community: How can you reach out to the finance industry as a whole?
• The rating agency perspective: Should you respond to all their criteria or just a selection? And is it worth investing your time?
• The benefits of genuine investor engagement: How to get more than just a short term business deal
• How to make sure they read your report: Expert advice to help you structure your report to fit the needs of current investors and potential ones

• West LB, Hendrik Garz, Managing Director
• EIRIS, Stephanie Maier, Head of Research

Moderator: Lehman Brothers, Charlotte Grezo, Former Head of Sustainability

17:00 - 18:15 Transparency: Protection or Credibility Building?

Whether you choose to release controversial data or not, you're putting your reputation on the spot. So how can transparency on controversial issues be a reputation enhancer rather than an invitation for criticism?

• Learn how to constructively integrate stakeholders' criticism into your report: Why open discussion with affected parties is the way forward
• Human rights violations: Are indicators giving you enough space to tell your story?
• Corruption: is it possible to report effectively on a complex issue where activities are preventive and violations sensitive?
• How do you turn transparency into a benefit, rather than a legal liability?

• Transparency International, Robert Barrington, Director of External Affairs
• British American Tobacco , Jennie Gibbons, International Sustainability Manager

Moderator: Ethical Corporation Institute, Pam Muckosy, Research Manager

13:30 - 15:00Track One

How to deliver a complex message to a multi-stakeholder audience

CR reports must be tailored to fit... there's no 'one size fits all'. So when you've collected all the data you need, what's the most effective way to communicate the findings to your various stakeholder groups?

Identify your stakeholders and connect with them: Who are they? What do they expect from your report? What's the most effective way to give it to them?

• How to make your message loud and clear
• An overview of the current trends: What works? What doesn't?
• Standardisation vs. sector-specification: Should you address every single issue in one big report, or fragment the information and distribute as relevant?

• ORSE, Delphine Poligné, Project Director

13:30 - 15:00Track Two

The best ways to optimize supply chain reporting

In order to reflect an accurate assessment of your business, many stakeholders will ask you to work from the bottom up and examine your supply chain. The message is clear enough, as 80% of CR reports now include a supply chain section. But what exactly are you expected to report on and how does it help you?

• How to develop an effective monitoring system customizable to each section of your supply chain
• Adapt your report to your supply chain: Find out how useful your indicators are, based on constant feedback from your local suppliers
• How to report on the impact of your decisions on the production sites - the challenges of getting local data
• What to do when things go wrong: use your CR report as a tool to expose and resolve problems

• Carbon Disclosure Project, Andrea Smith, Technical Manager

Moderator: UKSIF, Penny Shepherd, Chief Executive

15:30 - 17:00Global reporting vs. local reporting: The challenge of large international companies

The pressure is on! These days, your reports must be as transparent and accurate as possible, while also filling as little space as possible. The challenge is even tougher in the case of global companies: How do you reflect your company's activities from a global point of view, across a multitude of cultures?

• Establish clear data channels: How to effectively gather data locally without generating an overload of information into the big picture
• The benefits of working from the bottom up: Why it pays to integrate feedback from local reporting into your global reporting strategy
• How do you define the key drivers for each country: Why it's essential to create a localised materiality analysis

• Telefónica, Sofia Fernandez de Mesa, Director of CSR
• Telefónica O2 UK, Simon Davis, Head of Corporate Responsibility

15:30 - 17:00How to make your report readable and worth the effort

In the last 15 years, the number of CR reports published per year has increased by a mind-boggling ten thousand per cent! In this mass of reports, how do you make sure yours makes a difference - and actually gets read?

• Define your audience and customise your report : Do you understand who your key stakeholders are? What they want to hear? And how to tailor your messages to meet the needs of different groups?
• How to simplify your complex issues without diluting your message : Which proven communication tips are most effective?
• How to restructure and break down your report to make it more appealing to your readers : What's the optimal format?

• Lehman Brothers, Charlotte Grezo, Former Head of Sustainability