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Agenda
If you would like to be involved as speaker, sponsor, or exhibitor, please contact Emmeline Rajasingam, Conference Director, at +44 (0)20 7375 7170 or emmeline.rajasingam@ethicalcorp.com
DAY 1
8:00 - 9:00Registration
9:15 - 9:30am
Introduction by Ethical Corporation Founder Tobias Webb, followed by remarks
from Tomorrow's Company CEO Mark Goyder
9:30 - 11:30Plenary One
The business ethics imperative: Can responsible business save the reputation of capitalism?
Many large companies have made great progress on ethics. But capitalism´s reputation as the best system to deliver goods and services is currently suffering. Right now there are huge opportunities for responsible companies to win trust, and customer´s business. Hear from leading CEOs just how your firm should position itself to do this. Following our four heavyweight business leaders, the executive editor of the Economist will offer commentary.
Find out here about:
- Strategies to grow your market share NOW: How should you maximise opportunities for your business to win trust, while competitors slip behind
- Understand how transparency and accountability enhance your corporate reputation - and are key to increasing your corporate value
- Engaging investors during the downturn: how do you credibly demonstrate the business value of your CR programmes?
- Leadership tales from the top. Hear about what your bosses can learn about business ethics from three of the world´s leading CEOs
- The world in 2009 for Corporate Social Responsibility. Learn how its working out so far, and what the next year´s likely trends will be
- Timberland, Jeff Swartz, Chief Executive Officer
- IKEA, Anders Dahlvig, President & Chief Executive
Officer
- Eurostar, Richard Brown, Chief Executive Officer
- The Economist, Daniel Franklin, Executive Editor and
editor of “The World In 2009”
- Accenture, Mark Spelman, Head of Global Strategy
Moderator: Ethical Corporation, Tobias Webb, Founder
11:30 - 12:00Coffee Break
12:00 - 13:00Plenary Two
Values for money: How embedding corporate responsibility in your company is key to your success
The best companies at ethics focus on making responsible business part of their core DNA. Consistency is the key to success, as any manager knows. This session looks at how large companies can make sure that their ethical values are ingrained in their organisation. This session will provide attendees with the most effective methods known today, to make this happen. Learn hear about how to:
- Focus on the human factor: The best ways to make employee engagement work, today
- Put CR strategy into practice - how do you successfully integrate CR into your company operations, with limited resources?
- Make the business case through challenging times: why embedding CR in the core of your business could save your company $$$...
- Get real life tips on internal communication and how to successfully integrate ethics into your business ethos
- Shell, James Smith, UK Chairman
- Green and Black´s, Craig Sams, President and Founder
Moderator: Tomorrow's
Company, Mark Goyder, CEO
13:00 - 14:15Lunch Break
14:15 - 15:45 Breakout Sessions
Responsible Business starts with your people: the rules of employee engagement
In the current economic climate, engaging your internal audience on CR issues is even more crucial, as the impacts on your business from reputational risk or a high turnover will automatically be magnified. In fact, your employees represent a huge opportunity for you to save money: BMW saved 10.5 Million pounds in two years by involving their staff on ways to innovate the company. Toshiba´s internal innovation programme saved 3 billion pounds worldwide in 3 years. What´s your plan to tap into your human capital?
- Effective internal communications: How do you relate to your employees on CR?
- Convincing the board from the bottom up: Let the credibility of your CR strategy precede you by engaging your employees first
- Boost sustainable growth from the inside out: how to engage your employees to constructively participate in the creation process of your CR strategy
- Beyond communication: is employee engagement all about corporate culture or can you make tangible profits out of it?
- Alliance Boots, Richard Ellis, Group Head of
CSR
- TfL, David Rowe, Head of Core Programs
- EDF Energy, Robert Sansom, Director of Strategy
and Sustainable Development
Moderator: Bank
of America Merrill Lynch, Matthew Hale, Head of Sustainable
Banking, EMEA
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Emerging Markets: the future of responsible - and profitable - business?
“To stay relevant in 15 years´ time, we cannot just keep selling to rich and affluent people in the world,” says Jean-Phillipe Courtois, Microsoft´s head outside North America. And this doesn´t just apply to the IT industry. India, China and Africa represent a massive opportunity for companies. The microfinance sector for example is growing by 40% per year. But how do you adapt your CR strategy to these new markets? How do you achieve credibility?
- Taking on the local challenge: how do you translate your global CR approach into a local one, in a different cultural and legal framework?
- Bridging the CR gap: How do you make sure they are in line with your ethical standards?
- Convincing the board: why social innovation in emerging markets makes business sense
- JPMorgan, Mark Eadie, Executive Director, Environmental
Management
- Procter & Gamble, Peter White, Director for
Global Sustainability
- ECDL Foundation, Piotr Mrozinski, Regional Development
Manager, CEE
Moderator: SABMiller, Andrew Wales, Group Head of Sustainable Development
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From green to greenwash: The legitimacy of corporate responsibility in your company
The 2008 Cone/Duke University Behavioral Cause Study shows that 79% of US consumers would switch brands, if a brand supported a good cause they cared about. But this approach could equally cost your company its reputation, if it turned out to be a commercial tool, rather than a reflection of your company´s CR values. So where do you draw the line between business sense and responsible business?
- Top tips on how to demonstrate your CR plan is genuine, and avoiding greenwash
- The guide to responsible marketing: how to build consumer trust
- Your reputation starts in-house: why employee engagement is the first asset to legitimate your CR strategy
- Tesco, Josh Hardie, Head of Corporate Responsibility
- National Express, Nick Coad, Group Environment
Director
Moderator: Ethical Corporation, Tobias Webb, Founder
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15:45 - 16:15 Coffee Break
16:15 - 17:45Breakout Sessions
Sustainability Reporting: why it pays to be transparent
With stakeholders´ increasing demand for accurate, quantifiable information on a company´s sustainability performance - especially in the current economic climate, the pressure on CR reporters is higher than ever. So how do you deliver a report that responds to everyone´s expectations, whilst still reflecting what matters to your business?
- Standardizing your key performance indicators: Are the GRI guidelines the way forward?
- Credibility and readability: how to make sure your report is read by -and engages- all your stakeholders
- Sell it to the board: How to use your report as a tool for successful corporate governance - and to structure the corporate agenda
- GlaxoSmithKline, Julia King, Vice President,
Corporate Responsibility
- Vodafone, Joaquim Croca, Head of Corporate Responsibility performance and reporting
- The Guardian, Jo Confino, Head of Sustainable Development and Guardian Executive Editor
Moderator: SABMiller, Andrew Wales, Group Head of Sustainable Development
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Your carbon footprint: how to reduce it and save money
With the UK´s upcoming Carbon Reduction Commitment and the Kyoto Protocole being updated at the end of 2009, the pressure is on companies to measure their carbon footprint accurately and more importantly, to reduce it. And the rewards are attractive: less carbon emissions means cost reduction, risk mitigation and a better reputation. But how do you do so in a cost effective way?
- Is there a standardized approach to carbon measurement?
- Save money by getting the numbers right: How to make sure your carbon footprint reflects every aspect of your business
- How can you successfully reduce your CO2 emissions if you work in a carbon intensive industry?
- BNP Paribas Investment Partners, Eric Borremans,
Head of Sustainable and Responsible Investment and Vice Chair at
the Institutional Investors Group on Climate Change
- Carbon Trust, Henry Garthwaite, Business Development
Manager
Moderator: Nestlé,
Dr Claus Conzelmann, Vice President Safety Health and Environment
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Maximise the benefits of your community investment efforts
15 years ago, community investment was all over companies´ sustainability reports. Nowadays, most reports only mention them at the end. So what is the business case for community investment? BP finds it plays a huge part in its ability to operate in an area; Procter & Gamble says it´s key to its reputation. How does it work for you? Join this session to find out if it´s worth your time, money and sweat.
- Make the most of your initiatives: a closer look at how community engagement can support your overall CR strategy
- Benchmark your initiatives: who are the leaders? What do they know that you don´t?
- Avoid greenwash: draw the line between the role of community engagement and what is expected from your corporate responsibility strategy
- BBC, Yogesh Chauhan, Chief Adviser Corporate
Social Responsibility
- Royal Bank of Scotland, Andrew Cave, Head of
Corporate Responsibility
Moderator: Procter
& Gamble, Peter White, Director, P&G Global Sustainability
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17:45 - 19:30 Networking drinks reception
DAY 2
8:00 - 9:00Registration (for those who didn´t register on day 1)
9:30 - 11:00Breakout Sessions
Convince the board to increase investment in corporate responsibility
Recent Ethical Corporation research shows that convincing the board is one of the biggest challenges currently faced by CR managers. While the obvious solution would be to demonstrate the value of CR - in itself a challenge - to your board, is this necessarily all they respond to? How do you commit them to CR? Learn the do´s and don´ts of board engagement in this session.
- Customize your message to their interest: What turns their heads in presentations from CSR heads?
- Communicate strategically: What are they scared of when it comes to CR investment?
- How to persuade them not to cut your budget - what language do they respond to?
- ING Group, Arnaud Cohen Stuart, Manager Business
Ethics
- Standard Life, Andrew Marshall-Roberts, Group
Head of Corporate Responsibility
- Acciona, Juan Ramon Silva Ferrada, Area General
Manager Marketing & Corporate Responsibility
Moderator: The Guardian, Jo Confino, Head of Sustainable Development and Guardian Executive Editor
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Customer engagement: the best way to prove the case for responsible business?
While it makes business sense to engage your customers in CR, it´s also the best way to reach out to society on CR issues. British Energy are for instance engaging their customers on the basis that they produce nuclear energy rather than electricity which reduces the customers´ carbon footprint to zero and by extension, makes them more CR conscious. Join this session to find out all you need to know on effective customer engagement.
- Quantifying customer engagement in CR: what roles do brand play in changing their customers´ behaviour?
- Understanding the market of virtue: Do customers really care about green/ethical products in a downturn?
- Monitoring and matching your customers demand on CR: How much do you know about what your customers want?
- RISC International, Sharon Greene, Managing
Director
- Cadbury, Alison Ward, Head of Global Corporate
Responsibility
Moderator: Ethical
Corporation, John Russell, Editor in Chief
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How to build value into your NGO-Business partnerships
Is an economic downturn the best time to build partnerships with NGOs? How do you keep the ethical balance between their interest and yours, in the context of the recession? Learn from leading experts in this session on the do´s and don´ts of a partnership with an NGO and how to make the most of it.
- NGOs and recession: How is the downturn affecting NGOs ability to operate?
- What is the impact of recession on their business campaigning?
- Your partnership as a driver for transformation in your business - learn how innovation can spring from a fruitful partnership
- WWF UK, Oliver Greenfield, Head of Sustainable
Business & Markets
- Marks and Spencer, Mike Barry, Head of Sustainable
Business
- EON, Vicky Bullivant, Head of CSR
- ammado, Peter Conlon, Founder and CEO
Moderator: EABIS, Rikard Scoufias, Executive Director for Corporate Engagement and Communications
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11:00 - 11:30Coffee Break
11:30 - 12:30Breakout Sessions
Supply chain: Raising the bar in ethical sourcing - a look inside the Starbucks supply chain
Learn from one of the world´s leaders in supply chain management in this special close up on Starbucks. This session will look at how a combined economic, social and environmental approach to ethical sourcing could become the industry standard. It will also be focusing on the best ways to engage your stakeholders in improving livelihoods of farmers around the world.
- Why you should step up your CSR efforts, just when business results are under pressure
- How to work with NGOs on sustainable sourcing of commodities
- Auditing: why you should be focusing on it right now, more than ever
- Starbucks, Hans Van Bochove, CSR and Communications
Director
- Faitrade Labelling Organisation, Rob Cameron,
CEO
Moderator: Ethical
Corporation Institute, Pam Muckosy, Head of Research
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Climate change Strategy: why producing cost effective green products is your best bet yet
With the current legislation in place (UK Climate Change Bill, Kyoto Protocol) and the fact that energy prices remain high, climate change is set to stay at the top of the corporate agenda. And opportunities still make business sense, even in a recession: Recent research by Innovest Strategic Investors shows that 80% to 90% of UK consumers would buy a more environmentally friendly product, as long as it doesn´t cost more than the alternative. Learn from experts on how to tap into this market.
- Trade secrets: how to produce cost-effective green products?
- Keep your supply chain green: Manage the productivity of your supply chain without compromising your carbon cuts
- The bottom line: What do you gain by greening your products?
- Make an informed decision: why constructive dialogue with your stakeholders is key to set up a realistic green strategy
- Accenture, Peter Lacy, Head of Sustainability
Practice, Europe, Africa and Latin America
- Mitsubishi Electric UK, Donald Daw, Commercial
Director of Living Environmental Systems Division
Moderator: National Express, Nick Coad, Group Environment Director
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Localize your ethical efforts in a globalized economy
High energy prices and global warming are leading global companies to re-think long-haul shipping. And the pressure is on governments and businesses to protect citizens and workers who are exposed to the risks of globalization. So can global companies maintain their international presence while responding to the demands of localization?
- Limiting the ‘food miles’ of shipped goods: why local produce will go a long way
- Turn local responsibilities into financial opportunities: the benefits of working with local communities
- Less is more: why your customers will respond less to high visibility NGO partnerships than to a small contribution to local communities
- The Bodyshop, Jan Buckingham, Global Values Director
Moderator: Ethical
Corporation, John Russell, Editor in Chief
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12:30 - 13:45 Lunch Break
13:45 - 15:00Breakout Sessions
Embedding corporate responsibility in your company: your guide to saving and making money from your ethical strategy
Looking at a company like Innocent Drinks, who has from day one, used only natural ingredients, run all operations on green electricity and committed 10% of profits to charity - and has gone from nothing to 100 million pounds in 5 years; it´s hard not to see the benefits of embedding CR in your company. But how do you go about it?
- Inscribing CR values in the DNA of your organization: make each employee count
- Should you be merging your sustainability report with the financial one?
- Water and carbon: how to engage all your stakeholders on the issue and get global results from it
- Novo Nordisk, Susanne Stormer, Vice President
of Global Triple Bottom Line Management
- Virgin Media, Dr. Stuart Poore, Director of Corporate Responsibility
- KPMG, Nigel Smith, Head of Corporate Responsibility Advisory
Moderator: Procter & Gamble, Peter White, Director, P&G Global Sustainability
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Practical ways to work with business partners and suppliers on ethics
A recent survey from the Office of Fair Trading shows that 26% of suppliers to UK companies had established targets for cutting emissions - even though 96% of those suppliers said that taxes or limits on greenhouse gas emissions were risks to their businesses. So how do you make sure that your suppliers are engaged in your CR strategy enough to act on it?
- Adapt your strategy to local communities: how do you translate your CSR values into an other culture?
- Identify what they respond to and bounce back: why constructive dialogue with your suppliers should be your starting point
- Perpetuating CSR enthusiasm down the supply chain: Get your suppliers engaged and excited in your new products
- Innocent Drinks, Tom Berry, Sustainability Manager
- Pepsico, Martyn Seal, International European
Sustainability Director
- Volkswagen, Dr. Gerhard Prätorius, Head
of Coordination CSR and Sustainability
Moderator: Ethical
Corporation Institute, Pam Muckosy, Head of Research
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Social innovation and opportunities: good business sense with a conscience
Business leaders in sustainability have already tapped into the opportunities of social innovation: see for instance Unilever´s hygiene social initiative in India; Danone and Grameen Bank´s joint social business enterprise to alleviate poverty in Bangladesh; or Nike´s recycling initiative. Not only are these opportunities in line with CR values, most of them are also profitable. So what is out there for you and how does it fit your business model?
- An overview of social innovation and opportunities: why this new market could be the future of your business
- Vulnerable customers: how do you adapt your strategy to them and still make a profit?
- The business potential of the bottom of the pyramid approach: How to create new products with social and environmental benefits
- Cadbury, David Croft, Conformance and Sustainability
Director
- Iberdrola, Ann Loughrey, Head of CSR (ScottishPower)
- Telefonica, Alberto Andreu, Director of Reputation,
Brand, CSR and Sustainability
Moderator: MediaResponsable,
Laura Flores, Editor in Chief
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15:00 - 15:30 Coffee Break
15:30 - 16:45 Breakout Sessions
Supply chain management: More scandals in 2009 if budgets are slashed?
Assessing and managing your supply chain effectively will save you money and offset your reputational risk. But how do you manage your supply chain on a lower budget without compromising your ethical standards? Join this session for a sneak preview of cutting edge ways to manage your supply chain effectively in the downturn.
- Supply chain management on a shoe string: how to strategically save money on your operations
- Bank on transparency and consistency: Are your company´s social and environmental standards consistently applied all the way down the supply chain?
- Learn to accurately monitor and manage your carbon footprint from the bottom up: the benefits of environmental reporting
- Timberland, Anabel Drese, CSR Manager for Europe
- Caterpillar, Gwenne Henricks, Vice President
of the Industrial Power Systems Division (Perkins Engines)
Moderator: Ethical
Corporation Institute, Pam Muckosy, Head of Research
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Banks and responsible business: the state of sustainable finance
The 2008 crisis has undoubtedly hit the finance sector harder than any other. In some ways, the subprime crisis is the biggest corporate responsibility failure. So where should banks be heading now? A recent survey from Good Business shows that 77% of consumers want banks to tackle social issues like the impact of debt on society before focusing on environmental issues. Join this session for an overview of sustainable finance and what it means for your business.
- What´s happening to banks who said they believed in CR before the market crisis?
- Redefining responsible lending: what are the rules and how do they affect your business?
- The emergence of a leaner CR strategy for banks: what will they focus on?
- Bank of America Merrill Lynch, Matthew Hale, Head of Sustainable Banking, EMEA
- Standard Chartered Bank, Debbie Whitaker, Head of Sustainability
- Mangroup, Rob Challis, Global Head of Corporate Responsibility
Moderator: JPMorgan, Mark Eadie, Executive Director, Environmental Management
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Water footprinting: the opportunties for efficiency
In addition to the obvious reputational risk posed by a company´s water consumption (see the latest Starbucks scandal), water scarcity is set to impact companies´ supply chains at all levels of production. So what should your plan of action be, to offset this all-around risk to your business? Join this session for exclusive insight from leading experts from SABMiller and Nestle.
- From energy use to water use: Integrating water to your overall business strategy
- Water reporting: how do you measure your water footprint and how do you incorporate the data in your CR report?
- Dealing with the virtual water market: is water a tradable commodity? And what´s in it for you?
- Manage the global water crisis at the local level: how do you engage your suppliers on water issues?
- SABMiller, David Grant, Sustainable Development
Projects Manager
- Nestlé, Dr Claus Conzelmann, Vice President
Safety Health and Environment
Moderator: Climate
Change Corp, Zara Maung, Editor in Chief
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