Track One:
The Role of the CR Professional

Stage 1: Taking in information

Bringing strategic insight into your company through better stakeholder dialogue

Why it’s essential to talk to stakeholders. And how to
use dialogue to drive innovation.

Good stakeholder dialogue is the solid foundation for
all successful CSR projects. One of the fundamental roles
of responsible business professionals is to talk to external stakeholders, and use any information gathered to
develop company strategy. But what are the best ways
to open channels for effective communication?

In this workshop, Annette Stube and Claus Stig Pedersen
will discuss how Maersk and Novozymes approach stakeholder dialogue. Plus you’ll hear best practice examples on how to use feedback to inform future sustainability strategy.
Topics covered:

• Determining which stakeholders you need to have dialogue with. Why pinpoint accuracy is key.
• A feel for the format – informal chats or full-on consultations? What are the best approaches to opening stakeholder dialogue, and why?
• How to integrate the results of stakeholder dialogue into your sustainability strategy

• Maersk, Annette Stube, Director of Group Sustainability
• Novozymes, Claus Stig Pedersen, Head of Sustainable Development

Track Two:
Dealing with the recession

CR as a business advantage - how an increased responsible business reputation can pay dividends

The recession has prompted a sea change in public expectations of companies. Consumers are currently
more wary than ever before of ‘unfettered consumerism’, as these facts reveal:

• 30% of consumers base their buying decisions on
how responsible they believe a company to be
• Even though the economy is suffering from low
consumer confidence, ethical consumption has not
been dented by the downturn

A responsible business is uniquely placed to take advantage of this growing trend. Already, the market
for ethical products is worth £32bn in the UK – a figure that’s growing. This means that a well thought out sustainability strategy could deliver clear business advantage – particularly as the recessionary mood abates. In that case, how do you ensure that your
own sustainable business efforts allow you to tap into this growing market?

In this session hear from Tesco and Sony-Ericsson. Find out how they leverage their CSR initiatives to gain
the confidence of consumers.

• Tesco, Lucy Neville-Rolfe, Executive Director, Corporate & Legal Affairs
  
• Sony Ericsson, Mats Pellback-Scharp, Head of Sustainability
• RISC International, Sharon Greene, Managing Director

How to spot critical upcoming CR issues for your business

Tools you can use to identify and assess important
issues your company faces

Identifying emerging issues and planning a measured response are integral parts of the CSR professional’s role.

In this session, hear best practice examples that will
help you carry out this identification and assessment
process with accuracy. And discover why relying exclusively on stakeholder dialogue to spot surfacing responsible business issues isn’t quite enough.

Find out:

• How to engage with your employees so that they become a valuable source of information when you look at your CR concerns

• Internet insight – how to weave Web 2.0 magic, and identify emerging trends that will impact your business’ CSR planning

• How better Public Affairs work can help – meeting national and international authorities.

• Cooperation and meetings with (competing) businesses – how this improves issue identification

• Royal Ahold, Roland Waardeburg, Vice-President of CSR
• Two Tomorrows Group, Mark Line, Executive Chairman
• Bacardi, speaker tbc

Reprioritising CSR initiatives post-recession

Recession changes things! How do you make sure you’re prioritising your CR programmes to account for
the new business landscape?

The recession has shaken the foundations of businesses, big and small. The weak have fallen. The strong have been weakened. As companies lick their proverbial wounds, and make cost savings
where they can, corporate responsibility projects that generate financial savings are looked upon favourably. For CR professionals now is the time to
reprioritise and gain renewed approbation.

But what do you focus on…

• The immediate needs of consumers?

• Communicating more effectively to gain more business advantages from CSR?

• Efficiencies that will help improve your bottom line?

The answers to these questions will be different for every company. In this session, we ask the questions
that will help you work out the right responses for you and your company.

• Arcelor Mittal, Roland Verstappen, Vice-President for Corporate Responsibility and International Affairs

How to incorporate CR into company-wide risk management

Get a birds-eye perspective on risk: How good CSR ensures you have a 360-degree view of your company’s exposure

Now, more than ever, large investment houses want to see that companies they provide capital for have assessed every risk. Investors are more likely to have
confidence in a company that clearly demonstrates an understanding of the risks it’s exposed to. Which is just one of the reasons they look for evidence of clear CR strategies. How do you organise your risk management to ensure CR is covered? Do you run separate risk management teams, or do you carry out
a quarterly CR risk assessment run by the CR department? Different methods will work for different companies. In this session we will cover the methods and engage in the analysis. Discover:

• How to spot upcoming corporate responsibility risks

• How to report on your CSR and environmental risk management

• Which risk management format is best for you

• Volkswagen, Gerhard Praetorius, Head of Coordination CSR and Sustainability

Making CR progress on a shoestring: Low hanging fruit and expense reduction...where will you save the most money?

Produce World is a £250m privately owned food business
supplying to all of the major UK food retailers. The company has made real steps towards putting into place a complex and well-run CSR strategy – with annual sustainability reports, a formal framework for delivery against clearly-defined KPIs, and a complex data management system to accurately measure performance.

This corporate responsibility strategy has been implemented for less than £50k a year. The savings Produce World have made have paid back the cost
many times over. At a time when resources and budgets are being slashed, the Produce World story takes on an
additional relevance for many CSR professionals.

In this session, Produce World will set out how they began their responsible business journey, and will shed light on how they can run a successful CSR team
on a minimal budget.

• How to establish and define your initial CR KPIs

• Best practice on managing your data to accurately
assess performance

• How to spot and take advantage of the savings your
company could leverage

• Produce World, David Frost, Group HR Director

Stage 2: Taking action and implementing strategy

How to convince the sceptics in your company that business without sustainability is flawed

You know that CR is vital to the success of your company. But how do you convince your colleagues?

One of the most challenging aspects of the role of a responsible business professional is treading the fine line between wild CR evangelism on the one hand, and unproductive timidity on the other. Bang on relentlessly about the importance of corporate
responsibility and you are likely to lose the respect of your colleagues. Whisper about it so quietly that you aren’t heard, and your business will never become
aware of the potential risks – and opportunities – that exist in the real world. Convincing colleagues
that a good responsibility strategy is fundamental to the successful running, and future success, of any
business is therefore a delicate operation.

• How to contextualise hot CR topics so top management will want to hear them

• Use incentives tied to sustainability performance to
enhance employee engagement

• Convince colleagues that CR is not just a worthy cause, but a critical business issue that demands their time and attention

• EON, Erik Brandsma, Vice-President, Corporate Responsibility
  

No-one reads your CSR report. What are you going to do now?

Changing Sustainability Reporting for the better

More companies are abandoning old-fashioned printbased CSR reports. As stakeholder engagement becomes more technologically advanced, and cost cutting rises higher on the business agenda, the trend is for smaller, more targeted, web-based CSR reporting methods.
Yet, ironically, while the decline of the Sustainability report is in play, so is the rise of CR reporting. In Denmark, for example, CSR reporting is a legal requirement, and the GRI reports strong annual growth in companies reporting on their corporate responsibility.

Clearly, the area is in a state of flux. In this session, we will examine the changes and challenges taking place around CSR reporting. We’ll also look at the opportunities and risks created.

Topics covered include:

• Best report writing practices to effectively target your key stakeholders

• Innovation, creativity, and making the most of Web 2.0 technology

• Making the hard work worthwhile – how to communicate your sustainability message successfully

• Danone, Jean Christophe Laugee, Sustainable Development Integration Director
• UBS, Christian Leitz, Head of Corporate Responsibility Management

How CSR can drive company-wide innovation and change company strategy

If your business wants to be a leader, it needs your responsible business team to push it forward

A correctly managed CR team will be in touch with relevant communities, and have a unique and unrivalled insight into what stakeholders want and need from a company. If your CR team isn’t playing a fundamental role in helping your business adapt to wider mood shifts and changing attitudes, it isn’t doing its job properly.

In this session, hear from four companies that use CSR to inform company strategy – with excellent results.

• Spot opportunities: Learn to identify the key signs

• Discover how our four speakers go about driving innovation with the CR department as the driving seat

• Best practice steps on implementing change across the company

• Vodafone, Chris Burgess, Director of Corporate Responsibility
  
• H & M, Ingrid Schullstrom, Head of CSR
  
• IKEA, Thomas Bergmark, Head of Social and Environmental Responsibility
• Marks & Spencer, Mike Barry, Head of Sustainable Business

Crystal clear or merely opaque - how transparent do you really want to be?

With public trust in the government, the economy and
corporations at an all time low, is it the duty – not
just the job – of CSR professionals to redress the
balance for business?

It’s a shockingly low figure – today, just 6% of the public trust corporations to hold themselves accountable for their actions. Trust in business has shrivelled,
and business is suffering as a result. In what appears to be an unstoppable downward spiral of confidence, there is a clear role that the CR professional will play in regaining trust.

In this session, we will investigate the impact of
damaged consumer faith, and look at what needs to be done to repair it. Is an increased level of transparency necessarily the right way to go?

Key questions that will be addressed include:

• How has business been affected by the loss of consumer trust?

• How might better business transparency increase public confidence?

• What are the dangers of increased transparency for established and growing businesses?

• How can transparency risks be managed?

• StatoilHydro, Willy Egset, Head of CSR
  
• GlaxoSmithKline, Julia King, Vice-President, Corporate Responsibility
  
• Royal Bank of Scotland, Andrew Cave, Head of Corporate Responsibility
• Bureau Veritas, speaker tbc

Stage 3: Measurement & feedback

Materiality: What should you measure and how should you measure it?

The recession has forced most companies to cut back in all but the most essential areas. Learn how to assess the critical CR issues for you

With both financial and human resources severely limited or reduced because of the current economic climate, businesses MUST ensure that all departments and projects are essential to their future business
growth. 2009-2010 is a period in which the fat is being vigorously trimmed. But what does this mean for corporate
responsibility?

In this session, we evaluate how to assess what fat can be trimmed from your department, and exactly which issues are directly material for you.

Reed Elsevier, the publishing firm, work to avoid the
‘broad brush’ approach to responsible business. They
now focus only on those CR issues critical to their own organisation. In this case study, everything you need to know about filtering your CR priorities will be covered. Things covered include:

• The tactics Reed Elsevier used to assess the issues material to their business.

• How Reed Elsevier confidently cuts CSR projects that are no longer essential

• Reed Elsevier, Marcia Balisciano, Director, Community Affairs and Corporate Responsibility

Are voluntary initiatives and NGO partnerships first in the firing line?

Has support for VSIs and NGOs collapsed along with the economy?

Voluntary sector initiatives, along with NGO partnerships, are in full expansion mode during times of economic prosperity. Why? Because contributions from
solvent businesses are more forthcoming, and competitors even club together to fund perceived ‘worthy causes’. But according to EC research, these
external programmes face severe cutbacks in the recession. The question now is: will they survive at all, and if so, for how long?

In this session we will discuss:

• How to assess the value of your own VSIs and NGO partnerships

• Ways in which companies can prioritise their partnerships

• The benefits of VSI’s – are there any alternatives?

• Alliance Boots, Richard Ellis, Head of Corporate Responsibility
• Ethical Corporation, Pam Muckosy, Head of Research
• UTZ Certified, Britta Wyss Bisang, Standards & Certification Manager
• IKEA Food Services, Anders Lenartsson, Quality Social & Environmental Manager
  

Embedded CSR vs Active CSR Departments: What's the best model?

For a long time, the consensus amongst responsible business professionals has been that CSR departments will eventually become obsolete. The work carried out
by corporate responsibility departments will be fused into the work of every department; the need for individual, separate and dedicated CR entities will become a thing of the past. It’s true that, increasingly, sustainability projects are being passed on to other teams.

But will this work for everybody? Is the closure of CR departments a necessary evil? And what will become
of responsible business professionals if this theme of dissolution continues?

Will ‘CSR’ as it is currently
known – along with your livelihood – disappear completely? In this important session we’ll look at:

• Assessing the state of CR – how much is now embedded?

• Whether your sustainability department needs to close down before ‘responsible business’ can
truly exist

• The new role of the CR professional: is a career of ‘keeping score’ ahead?

• Tata Beverages Group of Companies, Peter Unsworth, CEO
• Plant Health Care, John Brady, CEO

Nobody trusts you - what do you do now?

How to respond now that the reputation of business has been dragged through the mud

The recession and its unsavoury root causes have torn down the once lofty reputations of corporate names. Today there is a critically high level of public distrust in the big businesses that were, pre-recession, regarded
as respectable, solid – dependable even! Now responsible business professionals are saddled with
the task of dealing with an explosion in the number of mistrusting consumers. And as any sustainability
pro knows, communicating with sceptical stakeholders
requires a particular set of skills

.
In this session, we evaluate what skills a CR pro needs, and highlight tactics you can use to increase the level of trust in your business.

Find out:

• How to push your positive messages through… so they are heard!

• Increase trust through better communications and greater transparency

• Ways to deliver controversial products without sounding the death knell for your CR strategy

• InterfaceFLOR, Ramon Arratia, European Sustainability Director

Keeping score: How to measure responsible business progress outside of the CR Department

As embedding sustainability progresses, the role of the CSR department is changing. But this progress often gives rise to further challenges. Why?

As more businesses start to embed sustainability, more departments become responsible for existing and emerging initiatives. And yet the corporate
responsibility team is still ultimately responsible for
reporting on progress. So how, exactly, does the CSR pro ensure that other departments are measuring developments accurately and thoroughly? And how should they go about collecting that data when it’s needed? This session will examine:

• How to implement processes to ensure the collection and collation of quality information from
every department in your organisation

• The external systems available to you to facilitate the information gathering processes carried out by other departments

• Ways to ensure you create systems that ensure a year round collection of data – one that’s accessible at any time!

• Cadbury, Alison Ward, Head of Global Corporate Responsibility

CSR EUROPE SESSION: Enterprise 2020 – Taking CSR to the next level

In this session, CSR Europe are taking control of the agenda. The workshop is an opportunity to hear from this highly-respected CR organisation on one of their big research projects from the last year.

CSR Europe write:
“For CSR to reach the next level, business and stakeholders have to explore new ways of working together. How will the company of the future – “Enterprise 2020” – engage in innovative partnerships
to build trust and shape a more sustainable economy? This session will look at practical examples of how companies are addressing key societal challenges through cooperation with other businesses and stakeholders."

Speakers will include senior corporate members of the ‘Enterprise 2020’ research group

• CSR Europe, Kerstin Born, Executive Director