With thanks to Miriam Heale, Allen & York www.allen-york.com

Appointment of the month

Hyundai Motor UK has appointed Robin Hayles to the newly created position of sustainable fuel development manager. He will develop and deliver Hyundai’s fuel cell and sustainable fuels strategy. Hayles was most recently product manager for the Hyundai ix35, Santa Fe, i800 and iLoad, and was responsible for managing the viability study of ix35 fuel cell vehicles in the UK.

Starting out as an apprentice vehicle technician with a local franchise group, Hayles joined Hyundai in 2004 as a technical adviser in the customer service team, before moving into technical operations in 2006. “After six years, I was given an opportunity within our product marketing department with several product responsibilities, including the ix35 fuel cell.” He recalls. “As the work in this area started to grow, Hyundai Motor UK created the dedicated role of sustainable fuel development manager, for which I was fortunate enough to be selected.”

Hayles says he finds the technology side fascinating. “However, to be able to play a part in bringing such environmentally important technology to the general market is a huge personal attraction,” he explains. “Hyundai are the first manufacturer to begin series production of a fuel cell...

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