Joe Jimenez, CEO of pharmaceutical multinational Novartis, speaks to Ethical Corporation about corporate innovation and the importance of a sustainable business approach

How do you link sustainability and corporate responsibility to your business strategy? You do a lot of good work, but how do you mainstream it in the business?

Corporate responsibility has always been and will continue to be a core part of our business strategy. We focus our corporate responsibility efforts in two areas: expanding access to healthcare and doing business responsibly. We’re applying our expertise in science and innovation – for example our new malaria compound KAE609.

We are also pioneering new, sustainable business models, such as our social ventures initiatives, to help improve quality of life for those with limited resources. We are committed to carrying out our commercial activities with integrity and do so by upholding the highest ethical standards. We also aim to conserve natural resources and limit our impact on the environment. We’re reinforcing our efforts by integrating and aligning our corporate responsibility activities across the company with targets and metrics we report in our annual report.

Investors care; investors don't care. We hear conflicting views. Which stakeholders tell you they do care about sustainability and corporate responsibility, and how do they demonstrate this?

We live in a global economy where corporate responsibility is not just a...

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business strategy  CEO  CEO interview  corporate innovation  Leadership  Novartis  pharmaceutical  sustainable business 

The Responsible Business Summit 2014

May 2014, London, UK

Make sustainable innovation add to your bottom line. 15+ CEOs and C-Suite from leading multinationals plus heads of CSR will discuss the future of sustainability

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