The sporting goods behemoth gets full marks for reporting on its carbon footprint. Shame it’s such a stodgy read
You might think that a company that helps athletes to be fast, flexible and agile might produce a sustainability report that projects speed, flexibility and agility. Nike doesn’t. This report is as stodgy as toffee pudding. And it doesn’t really hit the spot. If a sustainability report should be about impacts on society, then Nike has completed the marathon (this report is 115 pages) but not the one I was hoping for.
Surely what makes Nike special is its mission of “bringing inspiration and innovation to every athlete in the world”. But Nike’s sustainability report is about environmental performance, transforming the manufacturing supply chain and empowering its workforce and local communities. We are reminded that Nike was the first company, in 2005, to voluntarily disclose the locations of all its contract factory suppliers, a pioneering act that opened up a new level of expectations about sustainability disclosure. We are also told that Nike started recycling sports shoes back in 1990 with a “handsaw and shredders”. More about Nike’s contribution to life with sport over this time, beyond the mechanics of doing sustainability right, would have given this report Olympian status.
12 areas of focus
A disappointment is the way Nike discloses...
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