The Cambridge Analytica scandal left EU regulators scrambling to safeguard consumers' privacy online. Mike Scott reports that rules requiring greater transparency won't be enough to address the trust deficit
One of the most annoying things about signing up for a new service online is the plethora of contracts, license agreements, terms of service, privacy policies and other documents that we are required to confirm we have read and agree to, even though we probably haven’t.
“No one reads the paperwork,” says Megan Bell, chief privacy officer at Human API, a company that runs a health data exchange that allows US consumers to access and use their health data to get the best healthcare. “They’re called clickwraps in the industry, because people just click them without reading them.”
However, people are starting to become aware that these documents are there for a reason, one that is not necessarily to protect consumers, and that our data is not confined just to the websites that we use.
Every day, internet users interact with technologies that are explicitly designed to undermine their privacy
This was most starkly illustrated in the recent Cambridge Analytica case, where the company used information obtained from Facebook to target voters in the 2016 US Presidential election.
In the same way that Apple’s iPod was basically a hard drive dressed up as a music player, Facebook and other platforms are essentially...