
BUSINESS-NGO PARTNERSHIPS
How to make a partnership work... so that everyone gets what they want
A 2-day conference
28-29 March 2006, Regent's Park Marriott Hotel, London
| Communications lessons learnt from a partnership between UNICEF and Ikea
In August 2000, Ikea & UNICEF launched a project to eliminate child labour in Northern India. By setting up thrift-credit self-help groups, they started to break the cycle of resource-poor families putting their children to work. Ikea and UNICEF will provide practical insights on communicating their joint strategy.
Ikea, Marianne Barner, Communications Manager UNICEF, Hiba Frankoul, International and Corporate Alliances Officer Moderator: The Partnering Initiative, Eva Halper, Development Manager |
How a partnership can accelerate market and NGO growth Triodos Bank finances only enterprises which create social or environmental benefits. In 1997 it teamed up with the Soil Association, the leading NGO in the field of organic food and farming. The 'Organic Saver Account' allowed consumers to support organic food and farming enterprises
and has raised over £100,000.
Soil Association, Martin Cottingham, Marketing Director Triodos Bank, Charles Middleton, Managing Director Moderator: Economie, Brian Harrison Spence, Development Director and Founder |
Partnerships & Cause-related marketing for added brand value Nowadays, more consumers than ever are purchasing products and services from companies that are associated with a good cause. So are partnerships just a new form of cause-related marketing? Are they part of a brand-differentiation strategy? This session will cover:
Age Concern, Brian Kilkelly, Head of Corporate Partnerships Innocent Drinks, Adam Rostom, Deputy Sheriff Moderator: CSR Europe, Pierre Echard, Director, National Partner Network
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| Coffee | ||
Session 2 |
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Workshop |
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| How to develop meaningful metrics for your partnership
Setting targets and measuring progress can be critical at any stage of a partnership's development. But it's not always easy and it's not always the first priority.
WWF, Jean Paul Jeanrenaud, Head of Business & Industry Relations Lafarge, René Moretti, Environment and Public Affairs Manager Moderator: World Business Council for Sustainable Development, Filippo Veglio, Communications Officer |
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Roundtables |
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| Who pays for what? How to keep the partnership fair
Businesses often feel that they shoulder the financial burden of partnerships. This session will examine:
Shell International Ltd, Jamie Walls, International Relations Manager Living Earth Foundation, Roger Hammond, Development Director Moderator: EnlightenNext, Kyrsten Perry, Venue Hire Director |
How to speak the same language as your partner Many NGOs will be unaccustomed to working closely with large corporations and vice versa. Often, differences in language, terminology and approach can cause problems that threaten the relationship. In this session, you’ll discover:
Kraft Europe, Jonathan Horrell, Corporate Affairs Manager
Moderator: Philias, Bettina Ferdman Guerrier, Founder Director |
How to manage differing expectations between partners
One of the greatest challenges of Business-NGO partnerships is the change in mindset. But it’s fundamental to embrace new ways of thinking to create successful partnerships. In this session you’ll find out:
The Walt Disney Company, Mark Spears, Global Director, International Labour Standards Programme Interfaith Center on Corporate Responsibility, Rev. David M. Schilling, Director, Global Corporate Accountability Moderator: FTSE , Will Oulton, Strategic Advisor, SRI |
How can partnerships help you reduce CO2 emissions cost-effectively? Case
Study
While scientific debates continue around global warming, enough is now known to justify significant actions to reduce greenhouse gases locally, nationally and internationally. This session will highlight that by being responsible, companies can minimize their costs. You’ll discover:
GlaxoSmithKline,
Paul Coster, Environment Health & Safety Co-ordinator |
| Communications lessons learnt from a partnership between UNICEF and Ikea
In August 2000, Ikea & UNICEF launched a project to eliminate child labour in Northern India. By setting up thrift-credit self-help groups, they started to break the cycle of resource-poor families putting their children to work. Ikea and UNICEF will provide practical insights on communicating their joint strategy.
Ikea, Marianne Barner, Communications Manager UNICEF, Hiba Frankoul, International and Corporate Alliances Officer Moderator: The Partnering Initiative, Eva Halper, Development Manager |
How a partnership can accelerate market and NGO growth Triodos Bank finances only enterprises which create social or environmental benefits. In 1997 it teamed up with the Soil Association, the leading NGO in the field of organic food and farming. The 'Organic Saver Account' allowed consumers to support organic food and farming enterprises
and has raised over £100,000.
Soil Association, Martin Cottingham, Marketing Director Triodos Bank, Charles Middleton, Managing Director Moderator: Economie, Brian Harrison Spence, Development Director and Founder |
Partnerships & Cause-related marketing for added brand value Nowadays, more consumers than ever are purchasing products and services from companies that are associated with a good cause. So are partnerships just a new form of cause-related marketing? Are they part of a brand-differentiation strategy? This session will cover:
Age Concern, Brian Kilkelly, Head of Corporate Partnerships Innocent Drinks, Adam Rostom, Deputy Sheriff Moderator: CSR Europe, Pierre Echard, Director, National Partner Network
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| 5.30 Day 1 ends | ||
| 5.30-7.30 Networking Drinks | ||