BUSINESS-NGO PARTNERSHIPS
How to make a partnership work... so that everyone gets what they want

A 2-day conference
28-29 March 2006, Regent's Park Marriott Hotel, London

Day 1 | Day 2

Day One: Putting partnerships to work
7.00 - 9.00 Networking breakfast

9.00 Chairman’s Welcome address


The Partnering Initiative
, Ros Tennyson, Director

Partnerships: Do they make or break performance and reputation?
While some large corporations have profited from partnerships with non-profit organisations, others have found them challenging or counterproductive. So how can companies and NGOs choose the right partnerships?

This session will discuss:

  • How a corporation can identify assets and gaps in its performance that highlight areas of potential partnership
  • How partnerships can advance three core elements of corporate citizenship: performance, trust, and leadership
  • How the philosophical gap between the two sectors can be the biggest barrier and how attitudes are changing

The Coca-Cola Company, Perry Cutshall, Director Operations Development, Worldwide Public Affairs & Communications

Future 500, Bill Shireman, President & CEO

Coffee break
Strategy & Cross-border partnerships: the European perspective

This session will highlight why and how European businesses and NGOs embark on the partnership journey.

  • Discover the key features of different partnership models in Europe
  • Assess their effectiveness and learn how to replicate successful models
  • Understand the problems involved with cross-border partnerships

La Poste, Patrick Widloecher, Sustainable Development Director

Hydro, Sverre Bjerkomp, Vice President of CSR

Transparency International, Gro Skaaren-Fystro, Special Adviser

Moderator: CSR Europe, Pierre Echard, Director, National Partner Network

Lunch

9 Afternoon Roundtables

Take this unique opportunity to choose between 9 different crucial topics.

Don’t miss out on this chance to ask questions, benchmark and get advice on your key concerns from expert speakers and fellow attendees

Each roundtable will be

  • Completely interactive
  • Off the record
  • Highly focused

Please note that numbers per sessions are strictly limited

Session 1

Workshop

First steps you must take to set up a successful  partnership

Kellogg’s has been working with education charity ContinYou since 1997 to set up Breakfast Clubs in schools throughout the UK. In summer 2005 this initiative was extended to promote physical activity.

This session will help you prepare for the first steps in building a win-win partnership.

  • Getting started: discover what to look for when choosing a partner
  • Interdependency: how do you agree on a joint approach?
  • Evaluation: how far the initiative has come and where it goes next

Kellogg’s, Bruce Learner, Community and Social Responsibility Manager

ContinYou, Tony Apicella, National Programme Director

Moderator: Foundation for CSR, Bill Chasey, President

Roundtables

Who pays for what? How to keep the partnership fair

Businesses often feel that they shoulder the financial burden of partnerships.

This session will examine:

  • How to decide who takes what risks and who brings which resources
  • How to make sure that the cost burden is relative to what partners gain
  • Whether there are other creative funding models that could work

Shell International Ltd, Jamie Walls, International Relations Manager

Living Earth Foundation, Roger Hammond, Development Director

Moderator: EnlightenNext, Kyrsten Perry, Venue Hire Director

How to speak the same language as your partner

Many NGOs will be unaccustomed to working closely with large corporations and vice versa.

Often, differences in language, terminology and approach can cause problems that threaten the relationship.

In this session, you’ll discover:

  • How putting yourself in your partner’s shoes helps partnerships move forward
  • How 'open' such relationships should be and how much information you should share
  • How to avoid future misunderstandings

Kraft Europe, Jonathan Horrell, Corporate Affairs Manager


Rainforest Alliance, Brendan May, Senior Advisor

Moderator: Philias, Bettina Ferdman Guerrier, Founder Director

How to manage differing expectations between partners

One of the greatest challenges of Business-NGO partnerships is the change in mindset. But it’s fundamental to embrace new ways of thinking to create successful partnerships.

In this session you’ll find out:

  • How much partners can expect from each other
  • How to agree on realistic targets

 

The Walt Disney Company, Mark Spears, Global Director, International Labour Standards Programme

Interfaith Center on Corporate Responsibility, Rev. David M. Schilling, Director, Global Corporate Accountability

Moderator: FTSE , Will Oulton, Strategic Advisor, SRI

How can partnerships help you reduce CO2 emissions cost-effectively? Case Study

While scientific debates continue around global warming, enough is now known to justify significant actions to reduce greenhouse gases locally, nationally and internationally.

This session will highlight that by being responsible, companies can minimize their costs.

You’ll discover:

  • Why and how a partnership with an environmental NGO is a key starting point in tackling the emissions reduction challenge
  • The business benefits of reducing carbon dioxide emissions


Global Action Plan, Chris Large, National Business Programme Manager

GlaxoSmithKline, Paul Coster, Environment Health & Safety Co-ordinator

Centrica, Andrew McCallum,Group Corporate Responsibility Manager

Communications lessons learnt from a partnership between UNICEF and Ikea

In August 2000, Ikea & UNICEF launched a project to eliminate child labour in Northern India.

By setting up thrift-credit self-help groups, they started to break the cycle of resource-poor families putting their children to work.

Ikea and UNICEF will provide practical insights on communicating their joint strategy.

  • Find out who does what in the partnership
  • Discover why it is important to focus your efforts on a specific cause
  • Identify the communication channels they used to raise awareness among IKEA's consumers and employees

Ikea, Marianne Barner, Communications Manager

UNICEF, Hiba Frankoul, International and Corporate Alliances Officer

Moderator: The Partnering Initiative, Eva Halper, Development Manager

How a partnership can accelerate market and NGO growth

Triodos Bank finances only enterprises which create social or environmental benefits. In 1997 it teamed up with the Soil Association, the leading NGO in the field of organic food and farming.

The 'Organic Saver Account' allowed consumers to support organic food and farming enterprises and has raised over £100,000.

In this session, you’ll find out:

  • How it was done and who achieved what
  • What both partners got out of it
  • How the initiative has contributed to raising awareness and growing the organic market
  • How easy it would be to replicate this model to support your initiative
  • The next step and how they intend to reach it

Soil Association, Martin Cottingham, Marketing Director

Triodos Bank, Charles Middleton, Managing Director

Moderator: Economie, Brian Harrison Spence, Development Director and Founder

Partnerships & Cause-related marketing for added brand value

Nowadays, more consumers than ever are purchasing products and services from companies that are associated with a good cause.

So are partnerships just a new form of cause-related marketing? Are they part of a brand-differentiation strategy?

This session will cover:

  • Why and how a partnership will raise your profile
  • How partnerships influence consumers’ purchasing behaviours

Age Concern, Brian Kilkelly, Head of Corporate Partnerships

Innocent Drinks, Adam Rostom, Deputy Sheriff

Moderator: CSR Europe, Pierre Echard, Director, National Partner Network

 

 

Coffee

Session 2

Workshop

How to develop meaningful metrics for your partnership

Setting targets and measuring progress can be critical at any stage of a partnership's development.

But it's not always easy and it's not always the first priority.

The session will cover:

  • Who does measurement matter to and why?
  • How to measure progress
  • Some critical steps and factors in identifying indicators and monitoring them
  • How to address key measurement challenges, including prioritising, budgeting and handling internal/external pressures

WWF, Jean Paul Jeanrenaud, Head of Business & Industry Relations

Lafarge, René Moretti, Environment and Public Affairs Manager

Moderator: World Business Council for Sustainable Development, Filippo Veglio, Communications Officer

Roundtables

Who pays for what? How to keep the partnership fair

Businesses often feel that they shoulder the financial burden of partnerships.

This session will examine:

  • How to decide who takes what risks and who brings which resources
  • How to make sure that the cost burden is relative to what partners gain
  • Whether there are other creative funding models that could work

Shell International Ltd, Jamie Walls, International Relations Manager

Living Earth Foundation, Roger Hammond, Development Director

Moderator: EnlightenNext, Kyrsten Perry, Venue Hire Director

How to speak the same language as your partner

Many NGOs will be unaccustomed to working closely with large corporations and vice versa.

Often, differences in language, terminology and approach can cause problems that threaten the relationship.

In this session, you’ll discover:

  • How putting yourself in your partner’s shoes helps partnerships move forward
  • How 'open' such relationships should be and how much information you should share
  • How to avoid future misunderstandings

Kraft Europe, Jonathan Horrell, Corporate Affairs Manager


Rainforest Alliance, Brendan May, Senior Advisor

Moderator: Philias, Bettina Ferdman Guerrier, Founder Director

How to manage differing expectations between partners

One of the greatest challenges of Business-NGO partnerships is the change in mindset. But it’s fundamental to embrace new ways of thinking to create successful partnerships.

In this session you’ll find out:

  • How much partners can expect from each other
  • How to agree on realistic targets

 

The Walt Disney Company, Mark Spears, Global Director, International Labour Standards Programme

Interfaith Center on Corporate Responsibility, Rev. David M. Schilling, Director, Global Corporate Accountability

Moderator: FTSE , Will Oulton, Strategic Advisor, SRI

How can partnerships help you reduce CO2 emissions cost-effectively? Case Study

While scientific debates continue around global warming, enough is now known to justify significant actions to reduce greenhouse gases locally, nationally and internationally.

This session will highlight that by being responsible, companies can minimize their costs.

You’ll discover:

  • Why and how a partnership with an environmental NGO is a key starting point in tackling the emissions reduction challenge
  • The business benefits of reducing carbon dioxide emissions


Global Action Plan, Chris Large, National Business Programme Manager

GlaxoSmithKline, Paul Coster, Environment Health & Safety Co-ordinator

Centrica, Andrew McCallum,Group Corporate Responsibility Manager

Communications lessons learnt from a partnership between UNICEF and Ikea

In August 2000, Ikea & UNICEF launched a project to eliminate child labour in Northern India.

By setting up thrift-credit self-help groups, they started to break the cycle of resource-poor families putting their children to work.

Ikea and UNICEF will provide practical insights on communicating their joint strategy.

  • Find out who does what in the partnership
  • Discover why it is important to focus your efforts on a specific cause
  • Identify the communication channels they used to raise awareness among IKEA's consumers and employees

Ikea, Marianne Barner, Communications Manager

UNICEF, Hiba Frankoul, International and Corporate Alliances Officer

Moderator: The Partnering Initiative, Eva Halper, Development Manager

How a partnership can accelerate market and NGO growth

Triodos Bank finances only enterprises which create social or environmental benefits. In 1997 it teamed up with the Soil Association, the leading NGO in the field of organic food and farming.

The 'Organic Saver Account' allowed consumers to support organic food and farming enterprises and has raised over £100,000.

In this session, you’ll find out:

  • How it was done and who achieved what
  • What both partners got out of it
  • How the initiative has contributed to raising awareness and growing the organic market
  • How easy it would be to replicate this model to support your initiative
  • The next step and how they intend to reach it

Soil Association, Martin Cottingham, Marketing Director

Triodos Bank, Charles Middleton, Managing Director

Moderator: Economie, Brian Harrison Spence, Development Director and Founder

Partnerships & Cause-related marketing for added brand value

Nowadays, more consumers than ever are purchasing products and services from companies that are associated with a good cause.

So are partnerships just a new form of cause-related marketing? Are they part of a brand-differentiation strategy?

This session will cover:

  • Why and how a partnership will raise your profile
  • How partnerships influence consumers’ purchasing behaviours

Age Concern, Brian Kilkelly, Head of Corporate Partnerships

Innocent Drinks, Adam Rostom, Deputy Sheriff

Moderator: CSR Europe, Pierre Echard, Director, National Partner Network

 

5.30 Day 1 ends
5.30-7.30 Networking Drinks

Day 1 | Day 2

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Day Two: What type of partnership would work best for you?

7.30 – 9.00 Networking breakfast

9.00 Chairman’s Welcome address

The Partnering Initiative, Ros Tennyson, Director

Lessons from Public-Private Partnerships

Public-Private Partnerships are a growing model for partnerships across the world, especially in the provision of public utilities. But how easy is it for governments, industry and NGOs to work together?

This session will provide important intelligence and insight for all those planning long-term public-private partnerships and highlight the associated risks and opportunities.

  • From tendering to implementation: Gain valuable insights into the planning, implementation and day-to-day management of PPPs
  • Routes and roadblocks: Learn from the approaches undertaken by the PPPs and the obstacles faced along the way

GTZ, Cornelia Richter, Director General Planning and Development Department

Vestergaard Frandsen, Mikkel Vestergaard Frandsen, Managing Director

Coffee break

Exit strategies: The Nordic Partnership

No-one’s pretending partnering is easy and always plain sailing. Often, it’s not. Soren Vogelsang, Vice President of Danisco, one of the world's leading food-ingredient companies, will discuss the purpose of the Nordic Partnership, what it achieved and why the initiative failed.

The Partnership was founded in 2001 by the World Wide Fund for Nature (WWF), the Danish media centre Monday Morning and key corporate players operating in Sweden and Denmark.

Its aim was to make progress towards global sustainable development, stakeholder relation and supply-chain management. But the alliance collapsed in 2005, amid financial difficulties, lack of support and disagreement over who should be involved.

In the session, you will learn:

  • How to accept the fact that your partnership isn’t working
  • How to fix the rules of engagement so disputes can be resolved more easily
  • How partners can retain their reputation and move on

Danisco, Soren Hjuler Vogelsang, Vice President

Novo Nordisk, Susanne Stormer, Senior Adviser, TBL Communications and Governance Corporate Stakeholder Relations

Lunch

5 Afternoon Roundtables

Take this unique opportunity to choose between 5 different crucial topics.

Don’t miss out on this chance to ask questions, benchmark and get advice on your key concerns from expert speakers and fellow attendees

Each roundtable will be

  • Completely interactive
  • Off the record
  • Highly focused

Please note that numbers per sessions are strictly limited

Session 3

Workshop

Why does an NGO decide not to partner with a business?

The reasons why an organisation decides to partner seem fairly obvious. But why does an NGO decide not to team up with business?

In light of Shell's behaviour in Sakhalin Island, Petr Hlobil of Bank Watch will review the reasons why there is scepticism in civil society about Business-NGO partnerships.

This session will ask:

  • Are there possible scenarios when NGOs would rather campaign against business to improve its performance on sustainability issues rather than forge an alliance to ensure action?
  • What are the common reasons NGOs see as motivating them not to partner with business in addressing social or environmental concerns?
  • Are these barriers ideological or a difference in approach?
  • Can they be resolved?

CEE Bankwatch Network, Petr Hlobil, Campaigns Coordinator

Transparency International Ireland, Eleanor O'Higgins, Director

Moderator: Foundation for CSR, Bill Chasey, President

Roundtables

Partners on the verge of a nervous breakdown

This session will turn the spotlight on the pitfalls of Business-NGO partnerships.

Learn from their mistakes and give your projects a better chance of success.

This session will ask:

  • What should each party demand upfront to give the partnership the best possible chance of success?
  • How do you make a partnership work when there is a conflict of interest?
  • Can you anticipate pitfalls – and work out some ground rules to resolve disputes and clashes?
  • How do you set the rules of engagement so that disputes can be easily and quickly resolved?

Novo Nordisk, Susanne Stormer, Senior Adviser, TBL Communications and Governance Corporate Stakeholder Relations

Moderator: CSR Europe, Pierre Echard, Director, National Partner Network

 

How to tailor partnerships to small and medium-sized companies

Are partnerships only for large corporations? For medium-sized companies it’s a capacity issue.

Find out:

  • What are the drivers for small and medium-sized companies to engage in partnerships?
  • How do you make partnerships possible for SMEs?

Vestergaard Frandsen, Mikkel Vestergaard Frandsen, Managing Director

Handicap International, Virginie Améhamé, International Partnerships Manager

Moderator: The Partnering Initiative, Eva Halper, Development Manager

Unilever and Oxfam Study on business impacts on poverty reduction

 

For two years, Unilever has allowed Oxfam to probe and analyse its socio-economic impact in Indonesia , where it sells soap, soya sauce, ice cream and mosquito coils to consumers, more than half of whom live on less than $2 a day.

Unilever and Oxfam will reveal what they have learned from working together on this project.

In this session, you will discover

  • Why did Oxfam and Unilever embark on this project
  • How they approach the partnership
  • What they got out of it
  • What will be their next goal and how they intend to reach it

 

Oxfam Novib, Johan Verburg, Senior Policy Advisor Corporate Social Responsibility

Unilever Plc , Santiago Gowland, Director, Global Corporate Responsibility

Moderator: Economie, Brian Harrison Spence, Development Director and Founder

Coffee Break

Session 4

Workshop

Are grassroots and local partnerships more effective than global ones?

An increasing number of corporations prefer local partnerships. As they require more involvement, they tend to have a greater impact, especially for community-based projects. This makes them a key factor in enhanced stakeholder engagement.

In this session, you’ll discover:

  • What tangible results and benefits local partnerships create
  • How you can make sure that the parties involved do it for the right reasons
  • How to establish a clear roadmap to achieve common goals
  • How to link grassroots collaboration with national/global partnerships


Toyota Motor Europe,
Ena Okada, Corporate Social Responsibility Specialist

World Bank, Daniel Owen, Coordinator, Community-Driven Development, Social Development Department

Moderator: FTSE , Will Oulton, Strategic Advisor, SRI

Roundtables

Partners on the verge of a nervous breakdown

This session will turn the spotlight on the pitfalls of Business-NGO partnerships.

Learn from their mistakes and give your projects a better chance of success.

This session will ask:

  • What should each party demand upfront to give the partnership the best possible chance of success?
  • How do you make a partnership work when there is a conflict of interest?
  • Can you anticipate pitfalls – and work out some ground rules to resolve disputes and clashes?
  • How do you set the rules of engagement so that disputes can be easily and quickly resolved?

Novo Nordisk, Susanne Stormer, Senior Adviser, TBL Communications and Governance Corporate Stakeholder Relations

Moderator: CSR Europe, Pierre Echard, Director, National Partner Network

How to tailor partnerships to small and medium-sized companies

Are partnerships only for large corporations? For medium-sized companies it’s a capacity issue.

Find out:

  • What are the drivers for small and medium-sized companies to engage in partnerships?
  • How do you make partnerships possible for SMEs?

Vestergaard Frandsen, Mikkel Vestergaard Frandsen, Managing Director

Handicap International, Virginie Améhamé, International Partnerships Manager

Moderator: The Partnering Initiative, Eva Halper, Development Manager

Unilever and Oxfam Study on business impacts on poverty reduction

 

For two years, Unilever has allowed Oxfam to probe and analyse its socio-economic impact in Indonesia , where it sells soap, soya sauce, ice cream and mosquito coils to consumers, more than half of whom live on less than $2 a day.

Unilever and Oxfam will reveal what they have learned from working together on this project.

In this session, you will discover

  • Why did Oxfam and Unilever embark on this project
  • How they approach the partnership
  • What they got out of it
  • What will be their next goal and how they intend to reach it

 

Oxfam Novib, Johan Verburg, Senior Policy Advisor Corporate Social Responsibility

Unilever Plc , Santiago Gowland, Director, Global Corporate Responsibility

Moderator: Economie, Brian Harrison Spence, Development Director and Founder

Closing plenary session: 15 Key Tips to take back to the Office

Using the Best Ideas You’ve Learned at this Conference

Best-practice benchmarking: Moderators from the roundtable sessions will present best practices and lessons learned from the two days and some of the most valuable insights they have come across.

Leave this session with essential tips to help you sort through your own best practice research and more effectively apply what you've learned during the conference to your own initiatives.

The Partnering Initiative, Eva Halper, Development Manager

CSR Europe, Pierre Echard, Director, National Partner Network

4.15 Conference ends

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