The environment will be one winner of Ben Ainslie’s drive to bring the America’s Cup trophy to Britain
Sir Ben Ainslie is one of the legends of British sport, knighted after winning gold medals in sailing at four consecutive Olympic Games (and a silver before that in 1996). He was also the architect of one of the most unlikely comebacks in the cup’s 150-year-plus history in 2013, when he was drafted in to the Team Oracle boat, which was 8-1 down against Team New Zealand in a first-to-nine series and ended up winning 9-8.
Though the America’s Cup actually began in Britain in 1851, a British team has never won it. Ainslie is seeking to change all with his Land Rover BAR (Ben Ainslie Racing) team, which is based in Portsmouth.
From the team’s launch two years ago, sustainability has been at its heart. This is reflected in a headquarters that is rated BREEAM excellent, powered by renewable electricity and harvesting its rainwater, as well as the fact that the team is the only British sports team that has been awarded the Olympics-inspired 20121 sustainable events management standard.
Other initiatives range from an artificial reef...