Essay: Is there an optimal degree of sustainability?
Corporate sustainability is not a one size fits all concept. Successful strategy balances all business pressures
In a recent paper – The Impact of a Corporate Culture of Sustainability on Corporate Behaviour and Performance – we reported on a study of a matched sample, two virtually identical sets of firms in terms of size, financial performance and growth prospects, of 180 US companies over the period from the beginning of 1993 to the end of 2010.
The High Sustainability firms, in contrast, take into account these externalities in their decisions and operations; this is manifested in their relationships with...