Ethical Corporation Business/NGO Partnerships and Engagement London 2005 Conference

“How to make sure everyone gets what they want”

A 2-day conference and discussion workshops - London, February 22-23, 2005

Day 1  |  Day 2

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Each session at the conference will feature independent moderators who will be instructed to ask the speakers challenging questions

Day 1: February 22nd 2005

9.00-9.30
Chair for the day : Rory Sullivan, Director, Investor Responsibility, Insight Investment

9.30 - 10.15: Joint keynote: How to create – and sustain - a 'win-win' Business/NGO partnership

HSBC is a truly global organization with 8,000 offices in 80 countries and a staggering US$800 billion in assets. But recently it's commercial banking and lending business has been criticized for its 'indirect impact' on the environment. So, in 2003 the company launched a strategic philanthropic initiative , its aim was to raise awareness of environmental issues amongst its managers and staff.

This led to the formation of a five year partnership, called Investing in Nature, with the World Wildlife Fund (WWF) (among others) worth US$18.4 million . One aim of the partnership is to help the bank scrutinise its environmental practices and help its employees make better informed environmental decisions.

Another objective is to make a difference to the lives of more than 50 million people through WWF's work restoring river basin habitats and the implementation of better policies and decisions for water and land management.

In this session you'll find out:

  • How corporate giving can be used to achieve real internal change and encourage better behaviour -   even though it's sometimes criticised as “green washing”
  • How HSBC has reconciled working with a past - and current critic - on important environmental issues and what's been learned about the pros and cons of business/NGO partnerships
  • Why the WWF was initially concerned about teaming up with a major company and how it dealt with those concerns
  • What tangible results and gains does this partnership create for society… the WWF view
  • How does the relationship function in light of WWF's stance on the Equator Principles ?

 

WWF-UK , Chief Executive Officer, Robert Napier

HSBC , International Corporate Social Responsibility Policy Manager, Amanda Combes

10.15-11.00 Joint keynote: Business/NGO engagement: Risk versus opportunity

Npower, part of the the multi-national utility giant RWE , is one of the UK 's largest retail suppliers of gas and electricity. npower has around 6.5 million residential and business customers.

npower now has a partnership with Greenpeace to produce a clean electricity product called Juice, which is based on renewable energy sources.

This is the first time Greenpeace has worked with an energy company to market a consumer energy product.

Juice costs the same as non-renewably produced electricity and allows customers to show their support for both renewable electricity and a proposed offshore wind farm which will eventually supply 50,000 Juice customers with green energy.

In this presentation npower and Greenpeace will discuss:

  •   Why npower believes renewable energy is now a viable business opportunity
  •   What do customers think about paying for renewable energy - and can it be profitable?
  •   How and why the partnership is succeeding - despite ideological differences on issues such as nuclear power
  •   What are the long term benefits for the environment of the initiative… the Greenpeace view
  •   How both organisations reconciled differences of opinion at the start and developed a collaborative strategy designed to last

 

Greenpeace, Executive Director, Stephen Tindale and

npower, Chief Executive Officer, David Threlfall

11.00 - 11.45 Extended Networking and Exhibition Break

In addition to the Conference there's also an exhibition and networking area where NGO's and companies can meet and learn from each other. And even discuss potential partnerships.To maximise networking opportunities, this number will be strictly limited to 14 tables or exhibition booths for advertising products or services.                                                                        ONLY FEW EXHIBITION PLACES LEFT!

11.45 NGO accountability… what's being done to create greater transparency?

It's todays hot topic… should NGO's and companies conform to the same rules of disclosure? There are plenty of people who feel that what's good for the goose is good for the gander. Listen to the 3 presentations in this session and then make up your own mind.

1 The expectations of regulators:

What standards of accountability and disclosure should registered UK charities be subject to?

Speaker: The Charity Commission, Charity Commissioner, Geraldine Peacock CBE

2 The power and the changing role of international NGOs

Speaker: Author, "The 21st Century NGO" report, SustainAbility, Director of Research and Advocacy, Seb Beloe

3 What stands in the way of greater NGO accountability?

Speaker: The One World Trust, Executive Director, Simon Burall

Speaker: Christian Aid, senior policy officer, Andrew Pendleton



Q&A with all speakers on a panel

Moderator : Ashridge Centre for business and Society,
Director, Andrew Wilson

1.00 - 2.00 Lunch and Networking and Exhibition Break

2.00 - 2.45 How to create the right balance in business/NGO partnership

The Millennium Development Goals (MDGs), agreed at the UN Millennium Summit, aim to cut by half the number of people without access to safe drinking water and basic sanitation by 2015.

This led to the “Water and Sanitation for the Urban Poor” (WSUP) initiative, which is a partnership between private, public and civil society. It aims to provide more effective delivery of water and basic sanitation. There are three corporate and three NGO partners involved.   Two are represented at this session.

RWE Thames Water, the world's third largest water company with 70 million customers.

CARE International a global humanitarian organisation, working with over 30 million disadvantaged people each year in 72 of the world's poorest countries.

In this session, you'll hear about:

  • How the WSUP plans to retain a balance between members as it grows - and why limiting membership can help it to remain effective
  • The structure: Although the alliance works on a non-profit basis the projects it develops will be for-profit. How will this work?
  • How to make a 10% return and still meet stake or share holder expectations  
  • Can the WSUP model be replicated?
  • What can you learn from the WSUP's mistakes?

RWE Thames Water, CSR Projects Manager, Christian Matossian
Care International,Corporate Sector Adviser, Leah Hibbin


2.45 – 3.30 Consumers: How a partnership can be used to make consumers focus on sustainability issues  

In 1996 Unilever began working with the international conservation organisation WWF to establish a certification programme for sustainable fisheries. It's called the Marine Stewardship Council (MSC).

The MSC logo on fish products provides an assurance that the fish comes from sustainable fisheries, independently certified to the MSC Standard.

Nearly 200 products, made by different companies worldwide, now carry the MSC logo.

In this session you'll learn:  

  •       How the MSC communicates sustainability issues to consumers… and the feedback so far
  •       Does the MSC logo have any influence on consumer purchasing decisions?
  •       How the MSC initiative created a successful partnership between Unilever and WWF even though both organisations started with different objectives
  •       How did the MSC – despite many critics – succeed in bringing together a broad coalition of supporters (100 organisations in 20 plus countries)
  •       What key lessons can you learn from the MSC initiative?

Unilever, International Marketing Manager , Dr. Dierk Peters
WWF, Company Relations Manager, Dax Lovegrove
Marine Stewardship Council, Chief Executive, Rupert Howes


3.30– 4.15 Panel Discussion: When agreements do not work out, what can be learned for the future?

In this section,   two experts  on business/NGO engagement will discuss their views  on what can be learned from partnerships  in South East Asia and elsewhere  .

You'll be free to question the panel and draw your own conclusions.

Both speakers will make 15 minutes of remarks and then take questions together from the floor.

 

Speakers:
Jonathan Wootliff, independent consultant and NGO engagement expert

Arian Ardie , former director of sustainability and stakeholder engagement, Asia Pulp and Paper

4.15 - 4.45 Networking and Exhibition Break

4.45 - 5.30 Case Study: Kraft Foods… the Rainforest Alliance … and coffee sourcing

Coffee production is a major source of income in the developing world.

However in the 1970s, many producers cleared their forested farms and switched to a new, open-field agricultural system. While these intensely managed fields  produce more beans, they require the destruction of forest and the intensive application of agrochemicals, which is an unhealthy combination for workers, wildlife and local communities. Sustainable coffee seeks to reverse this trend.

What's more, overproduction means coffee farmers have faced historically low prices. And the human and environmental consequences of this are reverberating across coffee growing regions.

Kraft Foods is a leading coffee company whose brands include Maxwell House, Jacobs, Kenco, and Carte Noire and which has been supporting sustainable coffee projects for more than a decade.Since 2003 it has partnered with Rainforest Alliance, a pioneer in forestry and agriculture certification,   in bringing sustainable coffee to its mainstream brands.

The Rainforest Alliance coordinates a NGO-led agriculture certification programme that benefits both workers and wildlife.

Hear about:

  • Why the Rainforest Alliance believes this partnership will benefit farmers, consumers and the environment
  • Why both parties feel the initiative will stimulate consumer demand for products that meet strict sustainability criteria
  • The value of independent, third-party certification in validating company claims and improving transparency
  • How a major multinational was helped by an NGO to integrate sustainability into its way of doing business

 

Kraft Foods, Senior Director, Commodities, Annemieke Wijn

Rainforest Alliance, Chief of Sustainability Programmes, Chris Wille
German Technical Co-operation Agency (GTZ)
, Director Centre for Cooperation, Joerg Hartmann

5.30 - 6.15 Case Study : Recipe for success: Take one retailer, one apparel maker, one Trade Union with many more stakeholders. And Bulgaria . Then mix well.

There's a lot of interest today in labour conditions where clothes are produced. And that's why ethical production can mean competitive advantage. You will hear three of the pioneering stakeholders (H&M, Nike, Levi Strauss, Adidas Salomon and a Trade Union) that are helping the Bulgarian apparel industry to become a world leader in Corporate Social Responsibility.  

In this session you'll:

  • Find out how the initiative encourages constructive dialogue between government, industry and the trade unions
  • Learn how the initiative provides a better understanding of local, national and international laws and standards
  • Discover why its important to focus on workers' rights and their impact on business operations, work qualifications, production costs and profitability
  • Learn how the initiative builds a closer relationship between voluntary CSR initiatives and the General Labour Inspectorate
  • Get a full and frank evaluation of the initiative - how far it's come, and where goes next?

European Trade Union Federation of Textiles, Clothing and Leather, General Secretary,  Patrick ITSCHERT

Nike, Director of Corporate Responsibility Compliance, Sonya Durkin-Jones

6.15– 8.00 Networking Drinks

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Conference Day 2 – February 23 2005

9.00 - Case Studies and Discussion Groups – Case Studies and Discussion Groups

A whole day devoted to interactive sessions! In fact, you've got 15 to choose from, each lasts from 90 minutes to a full 2 hours. Each session features a company and an NGO who together will present their work on a specific issue. You'll also have the benefit of professional facilitators, who are there to ensure you're fully engaged in the session and the debate. Practical tips – not PR – will be the order of the day and all sessions are “off the record” so you'll be free to ask any question you want to.

9.00-10.30

Environment

UN - private sector partnerships

The UN is keen to form partnerships that promise to improve the environment as well as the performance of SME’s in developing countries.

If you’re interested in joining them, then your first step is to find out what they already know about partnerships.


Case studies here illustrate the problems the UN has encountered. And what caused them: Language
differences,working practices, each others roles and cultural differences.

BASF, Director Sustainability Centre, Dr. Lothar Meinzer

UNIDO, Industrial Development Officer, Mrs Azza Morssy

Moderator: Maplecroft, Knowledge Director, Kevin Franklin

9.00-10.30

Supply Chain

Tackling exploitation in the food industry…lessons for others


What can happen when the government, trade unions and entire food supply chain all get together and co-operate?


Answer: New laws and a change of approach across whole industry.


Find out how to build an alliance that’ll do the same for your industry.

 

Ethical Trading Initiative, Director, Dan Rees  and Marks&Spencer, Foods Ethical Trading Manager, Louise Nicholls

Moderator: Warwick Business School,Director,Corporate Citizenship Unit, Alyson Warhurst

9.00-10.30

Community volunteering

Case Study: One of largest ever partnerships between business and
charity


Find out how a partnership – which aims to help 16-18 year olds who leave school with no qualifications – has been used to influence a bank’s community investment strategy.


You’ll also discover how it’s strengthened the brand and corporate image of RBS, both externally and with staff and stakeholders. And how it’s helped mobilise an army of staff… more than 700 of whom have taken part in volunteering and mentoring activities.


Princes' Trust, Senior Project Manager, Simon Watson and the Royal Bank of Scotland, Group Community Investment Manager, Stephen Moir

Earthwatch, Environmental Engagement Programme Manager, Tom Burstow  and HSBC,Retail Sales and Services Manager, Simon Wallace

Moderator: The SMART Company, Director, Andrew Carter

9.00-10.30

Partnership Management

How to manage a partnership. The
"nuts and bolts" of successful partnerships


Find out about:


• How often to meet?


• Who defines the agenda?


• What about confidentiality?


• How to build confidence?

Forum for the Future, Director business programme, Dr Sally Uren and  BAA, Head of Environment, Kathryn Barker

Save the children, Corporate Development Manager, Jo Clayton and Reckitt Benckiser plc,Global Internet & Communications Director, Sabrina Geremia

Moderator: BPD, Director, Ken Caplan

10.30 – 11.15 break networking
11.15-12.15

Corruption

Why engagement works best when
tackling corruption


Find out how a multi-national tackled the problem of bribery and corruption in its overseas operations by teaming up
with an NGO.


You’ll learn:


• How the partnership was put together


• Who did what in the partnership?


• What did the partnership actually achieve?

Transparency International , project leader, Mark Pyman and Glaxo Smith Kline , Senior Vice-President,Legal Operations, International and Japan, Rodney Whittaker

 

Moderator:

Maplecroft, Sustainability Research Manager, Juliet Hepker

11.15 –12.15

Improving Workers Health

Case Study: HIV

Learn what partnering can achieve in developing countries.


How it led to the creation of a nationwide programme that involves:


• Training peer group educators and in-house counsellors


• Providing treatment to employees and dependants


• Producing and distributing educational material

Nestlé Nigeria , Corporate Affairs Manager, Dr Samuel Adenekan and Nigerian Red Cross,president, Dr Ibrahim Tahir

Inditex, Javier Chercoles Blazquez and IPEDEPH, Vice-President, Rosa Mújica

Moderator: IBLF,Director of Corporate Policy and Practices, Henk Campher

11.15 –12.15

Climate Change

Case Study: How to tap into the expertise and knowledge base of an
NGO


Camelot have discovered that it’s possible to use the experience of an NGO in order to help minimise carbon emissions.


How could your company benefit from what they have learned?


In this session you’ll also hear
all about the spin-off benefits:


• Raising employee awareness


• Better better use of resources


• Motivating and engaging employees

Global Action Plan, Director,Trewin Restorick and Camelot Group plc, Social Responsibility Analyst, Anne Pattberg

Moderator: Maplecroft, Knowledge Director, Kevin Franklin

 
11.15 –12.15

Partnership Management

Key performance indicators in partnership management. How to develop and use them  


There are plenty of key performance indicators to choose from to measure the success of your partnership.


But which ones are important? And how do you use them?


Find out how   a company monitors its partnerships. The systems it uses and when applies them.

TPG, Communications manager, Luke Disney

WFP, Director Private Donor Relations, Jeff Rowland

Moderator: Warwick Business School, Director,Corporate Citizenship Unit, Alyson Warhurst

12.15- 1.30 Lunch

1.30 - 2.45

Reporting

No engagement… no report


Find out how a policy of active engagement has had a big impact on the approach to reporting the companies mentioned below.


Especially on content, structure and transparency.


What’s more, engagement in the reporting process is now influencing the companies efforts to improve factory conditions.

But it’s not easy. Conflicting deadlines and conflicting sources of information can easily lead to unfocused reports of little substance.

More importantly, a lack of standards makes it hard to compare reports - even in the same industry. Especially when they’re not even linked to performance of the business.

Here’s where you’ll learn what to include in your report to make it credible.


And how to strike the right balance between PR and credible disclosure.

Chiquita , Senior Director Corporate Responsibility and Public Affairs , George Jaksch

 

Gap Inc , Director Public Affairs, Christian Wrede

CoreRatings , Managing Director and member of the UK Amnesty Business Group , Anne-Maree O'Connor

SustainAbility , Associate Director, Judy Kuszewski

 

Moderator: Warwick Business School, Director,Corporate Citizenship Unit, Alyson Warhurst

1.30- 2.45

Social Marketing

How to make your “social marketing” benefit society not just profits


Social marketing can improve relationships with local communities and suppliers.


But there are big risks…


What if you end up with an “identi-kit” programme that delivers little brand benefit?

Or, an unfocused programme that tries to tackle too many problems in too little depth?


Or, even worse, you end up forming superficial partnerships and short term exploitative links with NGO’s. A policy that can backfire. Badly. So, what roles should companies and NGO’s play in a social marketing programme? And how do you create a win-win outcome for society and your sales figures too.


Come and find out.

 

Coca-Cola Great Britain, Head of Citizenship, Emma Wigzell and Youth Sport Trust, External Affairs Director, Helen Vost

Moderator:Good Business, founding partner, Steve Hilton

1.30- 2.45

Biodiversity

Case Study: World’s first cross border initiative to use microfinancing for eco-tourism projects


What does it take to create the first ever international initiative to use microfinancing for rural tourism projects?


And how did the partnership use microfinancing to create a network of sustainable rural tourism in Venezuela, Argentina and Bolivia in order to conserve natural parks?

Come and find out how its done and what can be achieved.

 

Repsol, Deputy Manager Community Action and Sponsorship, Elena Valderrabano  and Codespa Foundation, Executive Director, Javier Martín Cavanna

What does a major company look for when considering a partnership. And why is strategy alignment is so important?


Your chance to hear from a company that’s keen to form more partnerships. But, first you’re best to find out why they think these ingredients are essential:


• Employees participation


• Strategic relevance


• Will the partner benefit?


• Effective use of funds


• Contribution to company policy and development


• Long term potential of the relationship


• Direct involvement of people and operations

Earthwatch, Director of Programme Development, David Hillyard  and Rio Tinto, Manager Corporate Relations, John Hall

Multi-nationals and biodiversity. An unlikely match

 

How an NGO has managed to incorporate regional biodiversity priorities into the action plans of a giant corporation.

And how the NGO has helped hundreds of aspiring conservationists
to secure funding.

BP, Environmental Advisor, Toby Croucher and Fauna and Flora International,Director of Corporate Affairs, Annelisa Grigg

 

Moderator: Maplecroft, Knowledge Director, Kevin Franklin

 
1.30- 2.45

Partnership Management

Dispute resolution in partnerships


How do you set the rules of engagement so that disputes can be easily – and quickly – resolved?


Find out about:


• Role of peace-brokers and intermediaries


• Why timetables are important


• Early warning systems


And if it all fails, how can both sides retain their reputation and move on.

Shell International, Head Social Performance Management Unit, Barnaby Briggs and Living Earth, Executive Director, Roger Hammond

Moderator:

IBLF, Development Manager for The Partnering Initiative, Eva Halper


3.00 – 3.30 Break

3.30– 4.45

Risk and Security

How much is peace worth?

 

It’s easy to see how the private sector benefits from a stable environment. But can it help to create one?
Yes… it can make a real contribution to the mitigation and resolution of violent conflict. And it can help with post-conflict peace building too.


Come to this session and you’ll leave armed with a “3 Step” guide to risk assessments that looks at the
private sectors role in:


1 Conflict Assessment, the impact of conflict on an
investment


2 Peace and Conflict Assessment, could an investment actually lead to violence in the longer term


3 Assessment of how an investment can be integrated into a strategy for peace

 

International Committee of the Red Cross (ICRC), Deputy Head, Private Sector Relations, Claude Voillat

Scanteam, Partner, David Gairdner

 

Moderator:

Maplecroft, Global Security Research Manager, Tim Kellow

 
 3.30– 4.45

Environment

Where partnerships really can make a difference to the environment…

Find out how an innovative partnership helped Vodafone cut waste, recycle more and slash costs.

What’s more, it led to the development of Vodafone Live! a service that delivers conservation based games, ringtones,wallpaper and news to customers across Europe and is used to encourage customers to recycle old phones.

Come and find out how it was done – and who achieved what.

 

Vodafone, Corporate Responsibility Manager, Ramon Arratia and Fauna and Flora , Karen Hayes

 

Moderator: Maplecroft, Sustainability Research Manager , Susannah Anastasi

3.30– 4.45

International development

Using partnerships to stimulate infrastructure development. Case Study: Access to clean water


Find out what the EBRD (European Bank for Reconstruction and Development) and the International Secretariat for Water leaned when working on a joint project designed to provide clean – affordable – water for a development in Tajikistan.


You’ll learn:


• What to look out for when conducting a “Stakeholder Survey and Social Assesment” in developing countries


• Case study: ISW’s survey in Khujand (Tajikistan)


• Why “User Committees” are essential and how to set one up


• How to involve end users: Grassroot management of a project


• “User Committees”:Where do their responsibilities start and end?


• Why dialogue between consumers, developers and government is important

European Bank for Reconstruction and Development (EBRD), Operation Leader, Sue Goeransson

International Secretariat for Water ( ISW) , associate, Stefan Lambrecht

Moderator: IBLF,Director of Corporate Policy and Practices, Henk Campher

 

Conference ends

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