Edelman launched its FY15 Citizenship Report, Changing Tomorrow’s Story, which shows how the firms is continuously changing tomorrow’s story through its global Citizenship initiatives.
The report demonstrates the evolution of the firm’s global efforts over the past 5 years and shows how a strong foundation in Citizenship allows Edelman to increasingly make positive changes in its own story.
As detailed in the report, Edelman built upon existing programs and launched new initiatives in FY15 to achieve the following highlights:
The implementation of the Edelman Citizenship scores (or: C-Scores). All 65 local offices around the world are now measured against a range of citizenship KPIs, including environmental policies, pro bono initiatives and learning & development opportunities. Offices achieved an overall C-score of 8.2 (out of 10) in this first year.
Edelman submitted its first CDP response in FY15, providing three years of carbon data from Edelman’s hub offices, which comprise nearly two-thirds of its emissions.
Edelman gave away almost $4 million in professional time and actual cash. With over 32,000 hours of professional and general volunteerism, 158 community investment grants, employee giving and dollar-for-dollar matching initiates by the Daniel J. Edelman Family Foundation, total giving added up to a total of US $3,995,957.
Employees completed an average of 29 hours of training per employee in FY15. This surpasses the firm’s goal of 24 hours per employee, and includes any learning that takes place outside the Edelman Learning Institute and the learning management system, such as classroom training and external seminars.
Achieved a 17% decrease in each employee’s carbon footprint. Edelman’s carbon footprint has been reduced as a result of various initiatives, including more robust green teams in each office, third party carbon data collection and management, advising all offices to purchase copy paper containing 50% or higher recycled content and setting all network printers to duplex printing.
“Moving forward, we want to build on our momentum,” said John Edelman, Managing Director of Global Engagement and Corporate Responsibility at Edelman. “We will continue communicating with our offices around the world and collaborating with various Edelman teams to drive further performance. Our progress is incremental, and while we are proud of all we have accomplished to date, we know that there is still much more to do. Together, we are changing tomorrow’s story.”
To explore Edelman’s FY15 Citizenship Report, visit: www.edelman.com/who-we-are/global-citizenship
Edelman is a leading global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. Edelman partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.
Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.