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Dezenhall: PR industry lacks respect
- EC Newsdesk, 10 March 2010
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The company’s PR-firm advised the CEO to “show concern,” “apologize” and “take responsibility.” When the PR person left, the CEO turned to me and said, “I’m paying a hundred grand a month for this?”
It wasn’t that the CEO opposed these high-minded touchstones per se, he just believed this counsel was unwise and uninspired.
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