Social media and sustainability share similar histories and future paths: both started out as bottom-up movements, both go against mainstream beliefs and both present the same sets of issues when integrating into a company’s core values. It is unclear with whom the responsibilities should rest, which departments will be involved, and what new position(s) should be created. The truth is that social media and sustainability can be integrated and adopted at every level.

What unites social media and sustainability is their focus on people as individuals. They also put a premium on cultivating long-term relationships based on value and trust as well as on building networks and communities. Everyone has a voice and every voice counts. Every voice is its own; every voice is unique.

Challenging ROI

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
Please login to view whole article - or subscribe here.
For a free two week trial to Ethical Corporation online, please click here.