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Comments:
Differences in characteristics, not gender - Andrea Learned, 30 Jul 2009
It is great to read of research that shows the differences in men/women are one thing but the differences in typically female or male characteristics are another. The more such language/framework is used to define the challenges, the more men and women can engage in an open, non-polarized conversation on the topic. That will then, of course, create larger positive change in executive leadership and boardrooms.
I see the same in my work on gender in marketing. Call it "marketing to women" and the effort gets dumped into a "women's thing" (both in terms of the team that works on the project and in terms of the consumer served)... but work on marketing to the more feminine characteristics in humans and, voila, you get great marketing that serves today's savvy consumer (who finds gendered roles and such a lot less relevant). Great article!
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