23% would choose to do so even if the ethical option is more expensive, say the Social Market Foundation (SMF) in the new report, Race to the Top: how government, business and consumers can drive CSR.

However, despite the seemingly rosy outlook for 'ethical' products, the SMF says that consumers have a serious lack of clear and credible information about the ethical practices of companies that they might use to make purchasing decisions.

With the current furore over the true independence of non-financial verifiers and assurers, corporate managers will know how they feel.

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