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May: The PR industry needs to improve on CSR
- Toby Webb, 2 December 2009
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Podcasts:
(Pubcast) Why don't PR companies understand corporate responsibility?
Toby Webb and Brendan May discuss how and why public relations and communication agencies often fail to grasp what real corporate responsibility and sustainability means in practice.
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Subscribe in itunesThere's a blog posting on this topic by Toby Webb available here.
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Comments:
Great pubcast - Anna Kominik, 6 Jan 2010
Great discussion. Thank you both! I wonder whether a new generation of PR and advertising firms will have to grow out of the ashes of the old model before we will get real change? As a small PR firm endeavouring to do business ethically and sustainably, I know that it feels that we are still going against the grain. Clients like that the company is demonstrably committed to social and environmental sustainability and has the cred, but it isn't a clincher for hiring one firm over another.
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