Crisp, refreshing, and good to the last drop. Coca-Cola Enterprises’ latest corporate responsibility and sustainability (CRS) report, entitled Our CRS Journey: Delivering on our Commitments, is every bit as satisfying as your favourite soft drink, but without the calories or caffeine to keep you up at night.

This year’s report, CCE’s fourth, is the kind you don’t mind reading from front to back. The copy is concise, the tone fresh and approachable, and the report well organised around five key areas – energy conservation/climate change, water stewardship, sustainable packaging/recycling, product portfolio/well-being, and diverse and inclusive culture.

Performance, however, breeds expectations. And CCE has performed well recently, earning the top prize for creativity in communications at the 2009 Ceres-ACCA North American Reporting Awards. So the question remains: can CCE sustain and improve upon its communications year after year?

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
Please login to view whole article - or subscribe here.
For a free two week trial to Ethical Corporation online, please click here.