By Jeni Bauser in New York

With the growing buzz about ethical sourcing and “going green”, luxury fashion brands finally seem to be catching on. Consumers are faced with a new influx of luxury brands’ sustainability initiatives. But are these efforts more a case of style over substance?

Take LVMH, the world’s largest luxury fashion company and owner of brands including Louis Vuitton, Givenchy, Fendi and Marc Jacobs. In June, it asked students at New York’s Fashion Institute of Technology to take the Bike in Style challenge to design the most stylish cycling clothing and gear. The contest aimed to support New York mayor Michael Bloomberg’s efforts to promote cycling in his city – and showcase LVMH’s commitment to the green cause.

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
Please login to view whole article - or subscribe here.
For a free two week trial to Ethical Corporation online, please click here.