In January 2007, Marks & Spencer ushered in the era of the eco-plan – and with it a sense that a sustainable business model might prove itself adaptable to a broad range of retail and manufacturing industries.

More than two years later, the 100-point Plan A initiative has delivered much – from lower carbon emissions and green energy production to new ranges of Fairtrade, organic, recycled and energy efficient products.

And M&S can also say that the sustainability initiative has not lost it any money. Plan A is, in the company’s words, “cost-neutral”. That’s a pretty good start, but still the fundamental question remains: can a sustainable business model be both profitable and far-ranging?

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