Stabilising greenwash, if not the climate

The UK Advertising Standards Authority’s Environmental Claims Survey 2008, published in October, makes surprising reading. The watchdog says that of the 195 random ads it looked at across different media, only 6% breached the British code of advertising, sales promotion and direct marketing. Interesting. If the ASA is to be believed, corporate greenwash may be stabilising in the UK.

The agency says in the report: “In 2006, the ASA received 117 complaints about 83 ads making environmental claims. During 2007 we received 561 complaints about 410 ads and, by the end of June, the ASA had received 218 complaints about 160 ads in 2008.”

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