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- Toby Webb, 24 October 2008
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Blog:
Corporate social responsibility in a recession, 10 reasons to keep doing it...
While many corporate executives are worried, rightly, about their budgets for next year, there are many good reasons for continuing efficient responsible business initiatives in 2009. Here's a few of them.
Clearly, all in the world of business ethics are concerned about what they will be allowed to spend in the next year or so.
But smart companies will know that well-thought-out programmes can be worth the investment, given that, lets be honest, CSR is cheap compared to advertising spend, or paying staff more money.
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Comments:
CSR part of brand? - sloane sloane, 24 Oct 2008
Dr. Tantillo just did a post on his <a href="http://blog.marketingdoctor.tv"> blog </a> about how we're likely to see a decline in CSR as businesses are having to trim the fat--He argues that where CSR is not a 'core brand feature,' it is a drag on the company: "In other words, if your brand is CSR, then by all means build your marketing around that; but never impose CSR on a brand and forget your brand’s core business (i.e., why customers and cash actually come in the door). That’s a fatal mistake."
<a href="http://blog.marketingdoctor.tv/2008/10/19/brand-winners-and-losers-google-and-corporate-social-responsibility.aspx"> Full post </a>
Thank you for the interesting list - Fabian Pattberg, 21 May 2009
Thank you Tobias for this list of reasons. Very informative.
It is interesting to see so many 'CSR recession' articles in influencial publications lately. Economist, Business Week,....
I truly believe that CSR is here to stay and will be even more important once we have some economic growth again.
Kind Regards,
Fabian Pattberg
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