Bish bash Bosch. Planet-saving marketing

German technology behemoth Bosch may not be every environmentalist’s cup of tea at the moment. Or indeed any web marketer’s. The domestic appliance maker has a new campaign that it may not have thought through particularly well.

On its website, www.boschappliances.co.uk, Bosch is offering those who fill in a questionnaire that promotes the company’s gizmos the chance to “be a planet saver and win some of the coolest Disney-themed prizes including a trip to Florida and a chance to see a live space shuttle launch”.

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
Please login to view whole article - or subscribe here.
For a free two week trial to Ethical Corporation online, please click here.