I suppose that every year now we will have to bear the dribble of “CSR is dead” declarations. The looming difficult economic times have brought out a few more predicting that companies will be cutting back all their non-essentials, and that means corporate responsibility budgets slashed, environmental programmes shelved and so on.

If you believe that the extent of a company’s social responsibility is defined by the size of a budget labelled “CSR”, then this may have some validity. If you admit that corporate responsibility these days focuses on how the business makes money while meeting rapidly changing expectations by society, then it makes as much sense as … well, something that doesn’t make much sense.

Imagine you are running a business facing some pretty difficult times, and then ask yourself whether you agree with the following statements:

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London, 22-23 March 2010 The Responsible Business Summit 2010
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Novotel West Hotel, London, Evening of 4th May 2010
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on the evening of the first day
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