Juicy news

Good Natured, a sustainable fruit juice brand, launches in the UK this month. Two products – Good Natured Pure Orange Juice and Good Natured Pure Tropical Juice – come in one-litre cartons and will retail from £1.59. All oranges are grown in Costa Rica on farms that meet the social and environmental standards of the Rainforest Alliance certification scheme.

The juices go on sale in Waitrose and Whole Foods Market on 25 February and will compete in a UK chilled juice market worth £1 billion a year. But apart from Innocent Drinks, few brands position themselves as sustainable, says Good Natured co-founder Greg Boyle. Innocent buys oranges for its smoothies from the same Del Oro Group of farms in Costa Rica.

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