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- EC Newsdesk, 7 November 2007
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Brands – Apple must open up
Rising pressure from NGOs and growing customer unrest could seriously harm Apple’s brand. Yet the company is doing little to improve relations with these groups
Apple’s charismatic chief executive need only point to the hordes of adoring fans that will no doubt be besieging this month’s London launch of the company’s latest cutting-edge gadget, the iPhone.
Mass hysteria greeted the US launch in June of the iPhone – an all-in-one internet-enabled mobile phone, camera and music player. Even Apple’s decision to slash the price of the product, from $600 down to $400, just 68 days after its launch does not seem to have damaged the brand’s reputation in the country. The sale of 1.1 million iPhones between July and September helped boost the company’s fourth-quarter revenues to $6.2 billion, compared with $4.8 billion in the same period last year.
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Comments:
Correction... - Ken Ray, 8 Nov 2007
I was interested in what you had to say until I got to the part about Apple cutting the price of the iPhone from $400 to $200. As neat as that would be... they cut the price from $600 to $400. Not trying to be a jerk at all... but as someone who follows Apple (semi-professionally), it's hard to want to read opinion from someone who misses such a basic - and public - fact.
Sorry if that sound harsh... but there it is.
Beating up on Apple - Ronald Levesque, 13 Nov 2007
I cannot agree with your editorial that Apple must open up. Apple is trying to protect its intellectual property, very much in the way, I might add, as Ethical Corporation. From your Terms and Conditions: "...The software which operates the Site is proprietary software and you may not use it except as expressly allowed under these Terms. You may not copy, reverse engineer, modify or otherwise deal with the software."
What's good for Ethical Corp. should be good for Apple, no?
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