The Nike public relations juggernaut delivered a press release in the autumn with major news.

But instead of declaring an innovation in sport shoe performance, the latest sports icon to wear Nike products, or the company’s quarterly earnings, Nike announced that it had ceased doing business with a football manufacturer.

Nike explained that it had exhausted all efforts to get Saga Sports, Pakistan’s largest football factory, to comply with its strict workplace requirements including its ban on the use of child labour. The factory, along with its workforce, would have to go.

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