Corporate responsibility is about trust. Defending trust, building trust and earning trust. But business has not been doing well in the trust stakes recently.

More and more effort is being thrown at assuring stakeholders that companies are not really evil, by using PR companies generally accepted to be the epitome of such.

If only stakeholders judged companies on what they did. That, should, of course, be the basis for what stakeholders think of them.

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
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