"The reputation of a thousand years may be determined by the conduct of one hour" – Japanese proverb

I was reading an article about the Duke University lacrosse scandal in a recent issue of the New York Times, when the following quote caught my eye: "Duke has been a wake-up call. People always thought big-time coaches might be the face of the institution, but Duke proved it can be the athletes who are the face of the institution."

For those of you unfamiliar with the case, three college athletes at prestigious Duke University in North Carolina were arrested earlier this year and charged with the rape of an exotic dancer who had been hired to entertain the lacrosse team. The legitimacy of the rape charges has been subject to serious doubt. But there can be no doubt at all about the negative reputational impact this incident has had on the school.

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