Forgive William Ford, the chief executive of Ford Motor Company, if he struggles with how to satisfy critics determined to turn his company into Public Enemy No 1.

This summer, he announced he was downshifting Ford’s commitment to hybrid vehicles – 250,000 a year by the end of the decade, he had promised – to focus on flexible-fuel cars and trucks.

“Flex” vehicles sip cocktails of standard petrol and ethanol made from corn, sugarcane, or other crops.

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
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