The “business case” for corporate responsibility has long been a holy grail for academics.

Between 1973 and 2000, there were at least 95 academic studies published on the relationship between corporate responsibility and financial performance, according to a 2001 survey by US researchers Joshua Margolis and James Walsh.

Since then, the search shows no sign of letting up, as companies look to justify spending on corporate responsibility work to shareholders, campaigners seek alternatives to messy moral arguments, and academics pursue publishing opportunities and research dollars.

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