Fifteen years ago, the scenic village of Chugchilán, high in the Ecuadorian mountains, had neither a telephone nor a hostel. Today it has internet access and a world-renowned hotel.

Unlike most award-winning accommodation, however, the Black Sheep Inn has no television or swimming pool. It shuns tour groups. Guests are invited to choose from a vegetarian-only menu, wash with the hotel’s own brand of biodegradable soap and use its specially designed dry composting toilets.

Ecolodges such as the Black Sheep Inn are becoming a prominent feature in the Latin American tourist market. With growth in the so-called “four Ss” (sun, sea, sex and sand) market beginning to flatten out, ecotourism is booming.

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Novotel West Hotel, London, Evening of 4th May 2010
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