By their own assessment, public relations companies are focused primarily on delivering tailored messages for their clients.

But when it comes to managing corporate responsibility programmes, some critics argue the message can ring hollow because of PR firms’ own missteps on ethics and the questionable cast of characters that often grace their clientele rosters, especially if the message lacks substance and action to back it up.

Stakeholder groups, such as non-governmental organisations and the press, are increasingly questioning how corporate responsibility is being incorporated into company strategies and practices. This is, at least in part, because many early efforts to communicate on corporate responsibility have been high on production value and low on substance.

Upcoming Ethical Corporation conferences & events:
How to manage Social & Environmental Risk in the mining, oil & gas, steel and other heavy industries
London, 22-23 March 2010 The Responsible Business Summit 2010
Novotel West Hotel, London, 4th – 5th May 2010 The Inaugural Ethical Corporation Awards
Novotel West Hotel, London, Evening of 4th May 2010
The Awards will be held at the Responsible Summit -
on the evening of the first day
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