The occasional revolution aside, change occurs mostly in a series of incremental and undramatic steps as part of a longer term process.

Seen in this context, a recent low-key ISO meeting in Brazil will probably go down in history as marking the beginning of a new chapter in the story of corporate social responsibility. Given, however, the complexity of the issues involved, and the diverse range of interests engaged, it will doubtless be a chapter long and hard in the writing.

ISO is, of course, the acronym for the International Organisation for Standardisation.

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